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MERLOT II






    

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Materials 1 - 10 shown of 33 results

Advertising Principles.com MERLOT Classic

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Mar 01, 2003 Date Modified: Jul 26, 2015
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Peer Review for material titled "Advertising Principles.com"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 3.5 average rating
User Rating 3.5 user rating
Discussion (2 Comments)
In (40)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
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Campaigns That Have Made a Difference

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jul 13, 2004 Date Modified: Feb 12, 2015
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Peer Review for material titled "Campaigns That Have Made a Difference"
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
In (4)  Bookmark Collections
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Ad Campaigns

"From our beginnings as the War Advertising Council to the present day, this section describes the many campaigns that for... see more
Material Type: Reference Material
Author: Ad Council
Date Added: May 25, 2000 Date Modified: Jun 10, 2015
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Peer Review for material titled "Ad Campaigns"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
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Advertising Slogans

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans database... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 08, 2004 Date Modified: Jan 17, 2009
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
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Creativity in marketing communication

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more
Material Type: Reference Material
Author: Teresa Serra, Juan Luis Martínez
Date Added: Feb 09, 2009 Date Modified: Jul 11, 2011
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
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AdCracker Advertising Creative

This commercial site claims to cover creative fundamentals: getting into a groove, and producing lots of concepts. It also... see more
Material Type: Reference Material
Author: Steve McNamara
Date Added: Oct 23, 2002 Date Modified: Aug 21, 2007
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
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Online Public Relations Services

The website provides information for those seeking online public relations services. This is a commercial site, but some of... see more
Material Type: Reference Material
Author: Robert Marston & Associates
Date Added: May 04, 2002 Date Modified: Jul 24, 2006
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
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Brand Exchange

This is a commercial website, but has a variety of articles concerning branding. There is also a link to the Business Week... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Apr 20, 2002 Date Modified: Apr 30, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
In (4)  Bookmark Collections
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Children and the Media

This site is sponsored by Children Now which provides information about about how recent FCC changes effect youth television... see more
Material Type: Reference Material
Author: Children Now
Date Added: Oct 16, 2004 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
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Commercials and Webcasts that illustrate Advertising Principles

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good value. see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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