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Author:
Louise Ripley
This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where...
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Apr 17, 2013
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Author:
Interbrand
This is Business Week's listing of the top 100 brands. An explanation is provided for how the list was...
Type: Reference Material
Date Added: Jul 27, 2004
Date Modified: Apr 27, 2011
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Author:
Theresa Flaherty
This page contains several Excel spreadsheets which can be used as templates for other work in marketing...
Type: Reference Material
Date Added: Feb 19, 2003
Date Modified: Jul 19, 2009
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Author:
Louise Ripley
Strategy material for principles of marketing.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Apr 08, 2013
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Author:
All About Branding.com
This site is a collection of articles, aimed at marketing managers, but also useful for marketing...
Type: Reference Material
Date Added: Jul 13, 2004
Date Modified: Jul 30, 2011
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Author:
Louise Ripley
This sitei provides information on how to write an abbreviated Marketing Plan to support the launch of a...
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Apr 08, 2013
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Author:
http://www.marketingteacher.com/index.html
Free resources on the topic of marketing.
Type: Reference Material
Date Added: Nov 27, 2004
Date Modified: Aug 08, 2011
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Author:
Louise Ripley
Information about segmentation for an introductory marketing course.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Apr 08, 2013
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Author:
Theresa Flaherty
A compilation of online resources that can be used in courses such as internet marketing, e-commerce, or...
Type: Reference Material
Date Added: Sep 21, 2001
Date Modified: Jul 30, 2011
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Author:
CFI Group
The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the...
Type: Reference Material
Date Added: Apr 20, 2002
Date Modified: Jul 30, 2011
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