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Materials 1 - 10 shown of 31 results

Introductory Unit for Introductory Marketing MERLOT Classic

This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where students work at their... see more
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Feb 16, 2015
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Peer Review for material titled "Introductory Unit for Introductory Marketing"
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
User review 4 average rating
User Rating 4 user rating
Discussion (2 Comments)
In (14)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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Marketing Strategy Unit for Introductory Marketing

Strategy material for principles of marketing.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
In (6)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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Buyer Behavior Unit for Introductory Marketing

Information about segmentation for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 21, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Discussion (none)
In (2)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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Marketing Plan Outline

This sitei provides information on how to write an abbreviated Marketing Plan to support the launch of a new product. The... see more
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (5)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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Segmentation Unit for Introductory Marketing

Information about segmentation for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (3)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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Marketing Research Unit for Introductory Marketing

Information about marketing research for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.3 rating
Peer Reviews 4.3 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
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Channels of Distribution Unit for Introductory Marketing

Information about channels of distribution for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Discussion (none)
In (3)  Bookmark Collections
In (1)  Course ePortfolios
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Student Guide

This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management,... see more
Material Type: Reference Material
Author: Robert Eliason, Carol Hamilton
Date Added: Apr 10, 2008 Date Modified: Jan 06, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
In (6)  Bookmark Collections
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Marketing Teacher Lesson Store

Free resources on the topic of marketing.
Material Type: Reference Material
Author: http://www.marketingteacher.com/index.html
Date Added: Nov 27, 2004 Date Modified: Aug 08, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (5)  Bookmark Collections
Course ePortfolios (none)
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Strategic Internet Marketing Resources

A compilation of online resources that can be used in courses such as internet marketing, e-commerce, or web design.
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Sep 21, 2001 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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