Search Materials
Sort materials by
Search Materials
Get more information on the MERLOT Editors' Choice Award in a new window.
Get more information on the MERLOT Classics Award in a new window.
Get more information on the JOLT Award in a new window.
Go to Search Page
Go to Partner Benefits
View material results for all categories
Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II






        

Refine Your Search:

Materials 1 - 10 shown of 12 results

Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
Peer Review for material titled "Media Planning"
User Rating for material titled "Media Planning"
Member Comments for material titled "Media Planning"
Personal Collections for material titled "Media Planning"
Learning Exercises for material titled "Media Planning"
Accessibility Info for material titled "Media Planning"
About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Business Plans and Marketing Strategy

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description of... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jan 04, 2011
Peer Review for material titled "Business Plans and Marketing Strategy"
User Rating for material titled "Business Plans and Marketing Strategy"
Member Comments for material titled "Business Plans and Marketing Strategy"
Personal Collections for material titled "Business Plans and Marketing Strategy"
Learning Exercises for material titled "Business Plans and Marketing Strategy"
Accessibility Info for material titled "Business Plans and Marketing Strategy"
About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (6)
Learning Exercises (none)
Accessibility Info (none)

Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for high-profile... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Jun 05, 2008
Peer Review for material titled "Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)"
User Rating for material titled "Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)"
Member Comments for material titled "Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)"
Personal Collections for material titled "Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)"
Learning Exercises for material titled "Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)"
Accessibility Info for material titled "Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)"
About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Social Media Marketing

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different tools... see more
Material Type: Tutorial
Author: David Gracia
Date Added: Jul 16, 2012 Date Modified: Jul 09, 2013
Peer Review for material titled "Social Media Marketing"
User Rating for material titled "Social Media Marketing"
Member Comments for material titled "Social Media Marketing"
Personal Collections for material titled "Social Media Marketing"
Learning Exercises for material titled "Social Media Marketing"
Accessibility Info for material titled "Social Media Marketing"
About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Brand Extension and Stretching

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 10, 2008
Peer Review for material titled "Brand Extension and Stretching"
User Rating for material titled "Brand Extension and Stretching"
Member Comments for material titled "Brand Extension and Stretching"
Personal Collections for material titled "Brand Extension and Stretching"
Learning Exercises for material titled "Brand Extension and Stretching"
Accessibility Info for material titled "Brand Extension and Stretching"
About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

What is Involved in Building a Brand

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Apr 17, 2008
Peer Review for material titled "What is Involved in Building a Brand"
User Rating for material titled "What is Involved in Building a Brand"
Member Comments for material titled "What is Involved in Building a Brand"
Personal Collections for material titled "What is Involved in Building a Brand"
Learning Exercises for material titled "What is Involved in Building a Brand"
Accessibility Info for material titled "What is Involved in Building a Brand"
About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Introduction to Brands

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world. ... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Feb 22, 2011
Peer Review for material titled "Introduction to Brands"
User Rating for material titled "Introduction to Brands"
Member Comments for material titled "Introduction to Brands"
Personal Collections for material titled "Introduction to Brands"
Learning Exercises for material titled "Introduction to Brands"
Accessibility Info for material titled "Introduction to Brands"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Brand Names

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 01, 2007
Peer Review for material titled "Brand Names"
User Rating for material titled "Brand Names"
Member Comments for material titled "Brand Names"
Personal Collections for material titled "Brand Names"
Learning Exercises for material titled "Brand Names"
Accessibility Info for material titled "Brand Names"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Brand Positioning

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their price... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 01, 2007
Peer Review for material titled "Brand Positioning"
User Rating for material titled "Brand Positioning"
Member Comments for material titled "Brand Positioning"
Personal Collections for material titled "Brand Positioning"
Learning Exercises for material titled "Brand Positioning"
Accessibility Info for material titled "Brand Positioning"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Pest Market Analysis Tool

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 29, 2004 Date Modified: Jul 29, 2004
Peer Review for material titled "Pest Market Analysis Tool"
User Rating for material titled "Pest Market Analysis Tool"
Member Comments for material titled "Pest Market Analysis Tool"
Personal Collections for material titled "Pest Market Analysis Tool"
Learning Exercises for material titled "Pest Market Analysis Tool"
Accessibility Info for material titled "Pest Market Analysis Tool"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)
RSS

Results page 1 of 2
2  Next Next Arrow
Jump to page