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MERLOT II






        

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Materials 1 - 5 shown of 5 results

Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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A Tutorial for Using Simmons Choices III

Choices II is a useful source of information for marketing and advertising professionals as well as students in these fields.... see more
Material Type: Tutorial
Author: Hairong Li
Date Added: Mar 23, 2004 Date Modified: Apr 29, 2011
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
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Evaluating Ad Campaigns

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in the... see more
Material Type: Tutorial
Author: Scott armstrong
Date Added: Oct 18, 2002 Date Modified: Jan 04, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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The Art and Science of the Advertising Slogan

This is a series of lessons on developing advertising slogans. The site includes the 25 key factors in developing a slogan... see more
Material Type: Tutorial
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: Jul 19, 2004
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Think Globally, Act Locally

This thought-provoking article appeared in Asiaweek magazine in 2001. The theme is the wisdom of producing commercial Web... see more
Material Type: Tutorial
Author: Asiaweek.com
Date Added: Jul 13, 2004 Date Modified: Jul 21, 2004
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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