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MERLOT II






        

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Materials 1 - 10 shown of 733 results

eMarketing: The Essential Guide to Online Marketing

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
Material Type: Open Textbook
Author: Rob Stokes
Date Added: Aug 24, 2008 Date Modified: Apr 22, 2014
Peer Review for material titled "eMarketing: The Essential Guide to Online Marketing"
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About this material:
Peer Reviews 4.75 rating
User Rating 4 user rating
Discussion (3 Comments)
Personal Collections (15)
Learning Exercises (none)
Accessibility Info (1)

Introduction to Social Networking Methods

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text relies... see more
Material Type: Open Textbook
Author: other contributors, see text, Mark Riddle, Robert A. Hanneman
Date Added: Dec 01, 2008 Date Modified: May 19, 2014
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About this material:
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (11)
Learning Exercises (none)
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Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: Apr 22, 2014
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (1)

Accounting Principles: A Business Perspective (Managerial)

This is a free, online textbook offered by the Global Text Project at University of Georgia. "The Global Text Project's... see more
Material Type: Open Textbook
Author: Susan Ivancevich, Roger Hermanson, James Edwards
Date Added: Jan 13, 2011 Date Modified: Jul 21, 2014
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (1 Comment)
Personal Collections (1)
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Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open Textbook
Author: Lisa Duke Cornell, Michael R. Solomon, Amit Nizan
Date Added: Feb 15, 2010 Date Modified: Nov 15, 2013
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (1)

Media and Cultural Theory

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for undergraduates... see more
Material Type: Open Textbook
Author: Stephen Hill, Bevis Fenner
Date Added: Jan 12, 2011 Date Modified: Aug 20, 2014
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Principles of Accounting Online Textbook

This principles of accounting website provides a free comprehensive textbook and learning center. Both financial accounting... see more
Material Type: Open Textbook
Author: Larry Walther
Date Added: Dec 26, 2009 Date Modified: Jul 19, 2013
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Principles of Marketing

״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not... see more
Material Type: Open Textbook
Author: John K. (Jeff) Tanner, Mary Anne Raymond
Date Added: Mar 23, 2010 Date Modified: Oct 29, 2013
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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The Accounting Cycle

״This book is the first of seven books which introduces the basic principles of accounting. It introduces accounting, the... see more
Material Type: Open Textbook
Author: Larry M. Walther, Christopher J. Skousen
Date Added: Mar 11, 2010 Date Modified: Feb 17, 2014
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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Democratizing Innovation

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and Overview... see more
Material Type: Open Textbook
Author: Eric Von Hippel
Date Added: Feb 15, 2010 Date Modified: Jun 08, 2012
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About this material:
Peer Reviews 4.25 rating
User Rating (not rated)
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Personal Collections (1)
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