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MERLOT II






        

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Materials 1 - 10 shown of 150 results

Advertising Principles.com MERLOT Classic

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Mar 01, 2003 Date Modified: May 05, 2014
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About this material:
Peer Reviews 5 rating
User Rating 3.5 user rating
Discussion (2 Comments)
Personal Collections (38)
Learning Exercises (none)
Accessibility Info (none)

Introductory Unit for Introductory Marketing MERLOT Classic

This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where students work at their... see more
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: May 05, 2014
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About this material:
Peer Reviews 4.7 rating
User Rating 4 user rating
Discussion (2 Comments)
Personal Collections (15)
Learning Exercises (none)
Accessibility Info (none)

Interbrand: Creating and Managing Brand Value

This is Business Week's listing of the top 100 brands. An explanation is provided for how the list was calculated. Then,... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Apr 27, 2011
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Marketing Spreadsheet Resources

This page contains several Excel spreadsheets which can be used as templates for other work in marketing classes.
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Feb 19, 2003 Date Modified: Jul 19, 2009
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (8)
Learning Exercises (none)
Accessibility Info (none)

Business Plan Guidelines

This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management,... see more
Material Type: Reference Material
Author: Robert Eliason, Carol Hamilton
Date Added: Apr 10, 2008 Date Modified: Aug 10, 2013
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
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Personal Collections (6)
Learning Exercises (none)
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Campaigns That Have Made a Difference

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
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Marketing Strategy Unit for Introductory Marketing

Strategy material for principles of marketing.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Oct 29, 2013
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About this material:
Peer Reviews 4.75 rating
User Rating 5 user rating
Discussion (1 Comment)
Personal Collections (7)
Learning Exercises (none)
Accessibility Info (none)

All About Branding

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more
Material Type: Reference Material
Author: All About Branding.com
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
Accessibility Info (none)

Buyer Behavior Unit for Introductory Marketing

Information about segmentation for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Sep 18, 2013
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

David F. Miller Center for Retailing Education & Research

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jun 03, 2008 Date Modified: Nov 25, 2008
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

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