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MERLOT II






        

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Materials 1 - 10 shown of 135 results

Advertising Principles.com MERLOT Classic

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Mar 01, 2003 Date Modified: May 05, 2014
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About this material:
Peer Reviews 5 rating
User Rating 3.5 user rating
Discussion (2 Comments)
Personal Collections (38)
Learning Exercises (none)
Accessibility Info (none)

Advertising Literacy

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Sep 24, 2001 Date Modified: Feb 14, 2012
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About this material:
Peer Reviews 5 rating
User Rating 4.67 user rating
Discussion (3 Comments)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Psychology Experiments on the Internet

"Psych Experiments is an on-line cognitive and social psychology laboratory site that has been developed with funding from... see more
Material Type: Simulation
Author: Hosted and maintained by Ken McGraw, Mark Tew, and John E. Williams and the University of Mississippi
Date Added: Nov 14, 2000 Date Modified: May 06, 2009
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About this material:
Peer Reviews 5 rating
User Rating 5 user rating
Discussion (2 Comments)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Advertising Slogans, Jingles, and Catchphrases

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more
Material Type: Collection
Author: Jerome A. Holst
Date Added: Apr 26, 2003 Date Modified: May 11, 2014
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (1 Comment)
Personal Collections (15)
Learning Exercises (1)
Accessibility Info (none)

Campaigns That Have Made a Difference

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
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IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Feb 22, 2011
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open Textbook
Author: Lisa Duke Cornell, Michael R. Solomon, Amit Nizan
Date Added: Feb 15, 2010 Date Modified: Nov 15, 2013
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (1)

Media and Cultural Theory

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for undergraduates... see more
Material Type: Open Textbook
Author: Stephen Hill, Bevis Fenner
Date Added: Jan 12, 2011 Date Modified: Aug 20, 2014
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About this material:
Peer Reviews 4.75 rating
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Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Nov 17, 2008
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About this material:
Peer Reviews 4.6 rating
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Discussion (none)
Personal Collections (3)
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Ad-Flip

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more
Material Type: Collection
Author: adflip.com
Date Added: Apr 19, 2002 Date Modified: Jun 13, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
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