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MERLOT II






        

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Materials 1 - 10 shown of 202 results

Introductory Unit for Introductory Marketing MERLOT Classic

This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where students work at their... see more
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: May 05, 2014
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About this material:
Peer Reviews 4.7 rating
User Rating 4 user rating
Discussion (2 Comments)
Personal Collections (15)
Learning Exercises (none)
Accessibility Info (none)

Marketing Exercises on the Net

This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. For each topic (i.e.... see more
Material Type: Drill and Practice
Author: Irwin McGraw-Hill
Date Added: Jun 20, 2001 Date Modified: Feb 25, 2013
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About this material:
Peer Reviews 4.9 rating
User Rating 4 user rating
Discussion (2 Comments)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

How to Use a Search Engine

Movies, links, and slides with assignments on how to use a search engine
Material Type: Animation
Author: Corinne Hoisington
Date Added: Apr 06, 2005 Date Modified: Oct 25, 2012
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About this material:
Peer Reviews 3 rating
User Rating 3.83 user rating
Discussion (6 Comments)
Personal Collections (32)
Learning Exercises (1)
Accessibility Info (none)

Evaluating Product Packaging Using the VIEW Model

This site contains details for a class exercise in product packaging. The primary learning objective is to achieve higher... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: Apr 17, 2013
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (8)
Learning Exercises (none)
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How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these... see more
Material Type: Tutorial
Author: Katherine Neer
Date Added: Oct 02, 2004 Date Modified: Jun 19, 2012
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (1)
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Interbrand: Creating and Managing Brand Value

This is Business Week's listing of the top 100 brands. An explanation is provided for how the list was calculated. Then,... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Apr 27, 2011
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
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Marketing Spreadsheet Resources

This page contains several Excel spreadsheets which can be used as templates for other work in marketing classes.
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Feb 19, 2003 Date Modified: Jul 19, 2009
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (8)
Learning Exercises (none)
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Supply Chain Management Simulation Activity

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes in... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Oct 29, 2013
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
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Retail Alphabet Game

The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are... see more
Material Type: Quiz/Test
Author: Joey Katzen
Date Added: Apr 08, 2003 Date Modified: Jan 04, 2013
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About this material:
Peer Reviews 4.3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (10)
Learning Exercises (1)
Accessibility Info (none)

An Overview of Business Online

The concepts covered in 'An Overview of Business Online' are very large and no single resource can hope to cover all of these... see more
Material Type: Presentation
Author: BizEd
Date Added: Dec 28, 2005 Date Modified: Sep 07, 2011
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About this material:
Peer Reviews 4.75 rating
User Rating (not rated)
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Personal Collections (1)
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