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Oh, Behave!

Author: Mickey Butts
This article (11 March 2002) is by a freelance writer called Mickey Butts. Although on a humorous theme ?...
Type: Presentation
Date Added: Jul 21, 2004
Date Modified: Jul 21, 2004

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Option Attachment: When Deliberating Makes Choosing Feel Like Losing

Author: Ziv Carmon, Klaus Wertenbroch, and Marcel Zeelenberg
This working paper on consumer behaviour (2002). In it, the authors, Ziv Carmon, Klaus Wertenbroch, and...
Type: Presentation
Date Added: Jul 21, 2004
Date Modified: Sep 21, 2004

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Branding 101: An Overview of Branding and Brand Measurement

Author: Molly Hislop
This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in...
Type: Presentation
Date Added: Jul 13, 2004
Date Modified: Dec 12, 2005

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Taking ADvantage

Author: Richard Taflinger
This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at...
Type: Presentation
Date Added: Jul 13, 2004
Date Modified: Mar 08, 2012

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Consumer Behavior and Marketing

Author: Lars Perner
This site was designed to support a Consumer Behavior course. The material is in essay format, but can...
Type: Presentation
Date Added: Jul 12, 2004
Date Modified: Jan 04, 2011

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Consumer Culture

Author: Terry Dugas
This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material...
Type: Presentation
Date Added: Oct 29, 2003
Date Modified: Jul 30, 2011

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NPR Shows Online

Author: Unknown
You can do a search by key words and find material that is constantly updated and relevant to the...
Type: Presentation
Date Added: Oct 11, 2003
Date Modified: Oct 11, 2003

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Marketing Theory and Practice Online

Author: Sandra Luxton
This site was originally an online class that is no longer being offered at Monash University. This is a...
Type: Presentation
Date Added: Oct 22, 2002
Date Modified: May 02, 2006

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Sex in Advertising

Author: Connie Landry
This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a...
Type: Presentation
Date Added: May 04, 2002
Date Modified: Jun 13, 2011

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Questionnaire Design and Surveys Sampling

Author: Dr. Hossein Arsham
The site contains techniques and computer codes for questionnaire design, surveys sampling, and analysis.
Type: Presentation
Date Added: Jan 20, 2002
Date Modified: Jan 04, 2012

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