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MERLOT II






        

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Materials 91 - 100 shown of 645 results

Entorno del Marketing

Es un material comlementario al capítulo introductorio de Ventajas Competitivas
Material Type: Reference Material
Author: Philip Kotler
Date Added: Jan 13, 2012 Date Modified: Jan 13, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

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Ventaja Competitiva

El texto contiene en formato PDF, la definición y la descripción del concepto de Ventaja Competitiva y su aplicación en el... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jan 13, 2012 Date Modified: Jan 13, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

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Costo volumen utilidad

Describe conceptos de costos, y presenta ejemplos de cálculos de puntos de equilibrio bajo una determinada estructura de... see more
Material Type: Tutorial
Author: Unknown
Date Added: Jan 13, 2012 Date Modified: Aug 27, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

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marketing y publicidad

revista de publicidad y marketing orientada al mercado.
Material Type: Case Study
Author: Unknown
Date Added: Jan 04, 2012 Date Modified: Jan 04, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

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Teacher-Friendly Experiential Learning Projects Reference Guide for Marketing Educators

This reference guide has been prepared as a reference for the 2011 Society for Marketing Advances Conference special session,... see more
Material Type: Reference Material
Author: Sandra Utt, Leslie Kendrick, William Madway, Marilyn Lavin, Katie Matthew
Date Added: Nov 11, 2011 Date Modified: Aug 15, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Testing Your Advertising IQ

A short 20-question multiple choice quiz taking five minutes to complete.  It provides test-takers with an idea of how much... see more
Material Type: Quiz/Test
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jul 09, 2013
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Commercials and Webcasts that illustrate Advertising Principles

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good value. see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Oct 18, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Lecture Slides for Persuasive Advertising

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Oct 18, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Creating Ads

A collection of resources on how to create ads. 
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jun 10, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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100+ Case Studies: Social Media Marketing Examples

A reference for case studies and ideas about brands using social media.
Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Jul 03, 2013
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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