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MERLOT II






    

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Materials 91 - 100 shown of 396 results

Got Milk Ads

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more
Material Type: Collection
Author: All About Milk
Date Added: Jun 21, 2001 Date Modified: Feb 16, 2010
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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How Marketers Target Kids

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided for... see more
Material Type: Drill and Practice
Author: Barry Duncan
Date Added: May 04, 2002 Date Modified: Jun 09, 2015
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Identifying Service Gaps

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap and... see more
Material Type: Drill and Practice
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Dec 29, 2007
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Peer review 3.5 rating
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LINKS Positioning Strategy Simulation

The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for academic... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Sep 11, 2007
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Peer review 4.5 rating
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LINKS Supply Chain Management Fundamentals Simulation

This simulation is a team-based, competitive simulation. LINKS firms are classic build-to-plan manufacturers in the... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Jun 18, 2008
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Marketing Yourself Assignment

This is an assignment for students to help market themselves. The assignment takes students through the job search process.
Material Type: Drill and Practice
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Mar 24, 2008
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Readings on Selling

This site provides links to a series of articles concerning Professional Selling. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 05, 2009
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Relationship Marketing

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jun 01, 2010
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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The Advertising Council Retrospectives

This resource that is sponsored by the AdEd.org demonstrates ads that have "made a difference" in that they have changed... see more
Material Type: Collection
Author: Ad Council
Date Added: Jul 13, 2004 Date Modified: Jul 09, 2011
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Peer review 4.5 rating
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The Market-led Organization

This online textbook/course is presented as a unit for a marketing class.  "Marketing means different things to different... see more
Material Type: Open Textbook
Author: The Open University
Date Added: Feb 15, 2010 Date Modified: Apr 19, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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