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MERLOT II






        

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Materials 91 - 100 shown of 135 results

Burma Shave Signs

This site contains Burma Shave slogans from 1929 to 1963. The slogans be used to demonstrate one very successful means of... see more
Material Type: Collection
Author: Unknown
Date Added: Apr 15, 2001 Date Modified: Sep 11, 2014
Peer Review for material titled "Burma Shave Signs"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Changing Images of Women in Ads

This Goodyear tire commercial from the 1970s warns that safe tires are especially important when a womans at the wheel. The... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
Peer Review for material titled "Changing Images of Women in Ads"
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Member Comments for material titled "Changing Images of Women in Ads"
Personal Collections for material titled "Changing Images of Women in Ads"
Learning Exercises for material titled "Changing Images of Women in Ads"
Accessibility Info for material titled "Changing Images of Women in Ads"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Changing Marketing Priorities During a Recession

Super Bowl ad sales hit a record high this year, at a time when most companies are scaling back marketing expenditures. The... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
Peer Review for material titled "Changing Marketing Priorities During a Recession"
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Member Comments for material titled "Changing Marketing Priorities During a Recession"
Personal Collections for material titled "Changing Marketing Priorities During a Recession"
Learning Exercises for material titled "Changing Marketing Priorities During a Recession"
Accessibility Info for material titled "Changing Marketing Priorities During a Recession"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Children and the Media

This site is sponsored by Children Now which provides information about about how recent FCC changes effect youth television... see more
Material Type: Reference Material
Author: Children Now
Date Added: Oct 16, 2004 Date Modified: Jan 07, 2010
Peer Review for material titled "Children and the Media"
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Member Comments for material titled "Children and the Media"
Personal Collections for material titled "Children and the Media"
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Accessibility Info for material titled "Children and the Media"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Choosing Advertising Mediums

This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy to... see more
Material Type: Presentation
Author: Adams Media
Date Added: Aug 09, 2005 Date Modified: Aug 09, 2005
Peer Review for material titled "Choosing Advertising Mediums"
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Accessibility Info for material titled "Choosing Advertising Mediums"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Cigarette Advertising Archive

This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more
Material Type: Collection
Author: chickenhead productions
Date Added: Apr 15, 2001 Date Modified: Apr 15, 2001
Peer Review for material titled "Cigarette Advertising Archive"
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Personal Collections for material titled "Cigarette Advertising Archive"
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Accessibility Info for material titled "Cigarette Advertising Archive"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Clio Awards

Clio has given AEF permission to showcase winning selections from the 2000, 2001, 2002, and 2003 Clio Awards on aef.com.... see more
Material Type: Collection
Author: aef.com
Date Added: Jul 13, 2004 Date Modified: Jan 06, 2009
Peer Review for material titled "Clio Awards"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Commercials and Webcasts that illustrate Advertising Principles

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good value. see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Oct 18, 2011
Peer Review for material titled "Commercials and Webcasts that illustrate Advertising Principles"
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Personal Collections for material titled "Commercials and Webcasts that illustrate Advertising Principles"
Learning Exercises for material titled "Commercials and Webcasts that illustrate Advertising Principles"
Accessibility Info for material titled "Commercials and Webcasts that illustrate Advertising Principles"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Creating Ads

A collection of resources on how to create ads. 
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jun 10, 2013
Peer Review for material titled "Creating Ads"
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Personal Collections for material titled "Creating Ads"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Creating Suitable Ads for Changing Audiences

In this clip from The Flintstones, which illustrates an early use of product placement, the characters enthusiastically... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
Peer Review for material titled "Creating Suitable Ads for Changing Audiences"
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Personal Collections for material titled "Creating Suitable Ads for Changing Audiences"
Learning Exercises for material titled "Creating Suitable Ads for Changing Audiences"
Accessibility Info for material titled "Creating Suitable Ads for Changing Audiences"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)
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