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MERLOT II






        

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Materials 91 - 100 shown of 194 results

Effective Article Marketing For Promotion and Profit

This is a free, open textbook that is part of the Connexions collection at Rice University.  This manual was meant to help... see more
Material Type: Open Textbook
Author: Motown Terri
Date Added: Apr 01, 2010 Date Modified: Apr 23, 2013
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Peer review 3 rating
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Readings in Performance Evaluation

This site provides links to a series of articles concerning Performance Evaluation. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Nov 25, 2008
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Peer review 3 rating
Peer Reviews 3 rating
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15.834 Marketing Strategy

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most... see more
Material Type: Online Course
Author: Prof. Birger Wernerfelt
Date Added: Jun 09, 2011 Date Modified: Jun 25, 2013
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Peer review 2.5 rating
Peer Reviews 2.5 rating
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ICT Marketing

According to Textbook Revolution, a student-run site “dedicated to increasing the use of free educational materials by... see more
Material Type: Open Textbook
Author: Visionary Marketing
Date Added: Apr 02, 2010 Date Modified: Aug 28, 2012
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Peer review 2.5 rating
Peer Reviews 2.5 rating
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The Edward Jones New Venture Challenge

This site presents guidelines for a semester-long project involving a new venture into the memorabilia industry. Students... see more
Material Type: Reference Material
Author: Larry Chonko
Date Added: Aug 27, 2005 Date Modified: Jun 06, 2011
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Peer review 2 rating
Peer Reviews 2 rating
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Articles on Branding

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.
Material Type: Collection
Author: Through the Loop Consulting Ltd
Date Added: Apr 28, 2002 Date Modified: Jan 02, 2007
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Best Customer-Service Practices

This site from Inc.com contains links to articles about customer service. Specific topics include Direct Mail,... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 26, 2004 Date Modified: Apr 14, 2011
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Cours de Marketing : collection complète...

Collection complète de cours de marketing.247 pages décomposées en 38 Chapitres : Des bases du Marketing à la Négociation et... see more
Material Type: Collection
Author: Chrsitophe M-A Bechellaoui et Anne Parmentelot
Date Added: Nov 03, 2005 Date Modified: May 19, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Brands

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world. ... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Feb 22, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Marketing

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Apr 21, 2008
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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