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MERLOT II






    

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Materials 91 - 100 shown of 772 results

Ecommerce at Yunnan Lucky Air

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more
Material Type: Case Study
Author: Inaki Berenguer
Date Added: Jan 27, 2009 Date Modified: Mar 20, 2014
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Five Standards for Effective Pedagogy

This series provides an effective training program for K-12 Bilingual/ESL teachers that can be used in group trainings or by... see more
Material Type: Case Study
Author: Okhee Lee
Date Added: Jun 25, 2004 Date Modified: Apr 03, 2013
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Iberia Airlines

This interactive case presents the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines... see more
Material Type: Case Study
Author: María del Rosario Silva
Date Added: Aug 23, 2010 Date Modified: Jul 05, 2011
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: Dec 20, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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SunPower: Focused on the Future of Solar Power

"SunPower designed, manufactured and delivered high efficiency solar electric technology worldwide." This "case describes the... see more
Material Type: Case Study
Author: Rebecca Henderson
Date Added: Jan 27, 2009 Date Modified: Sep 17, 2014
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Short Cases for International Marketing

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided as... see more
Material Type: Case Study
Author: Susan P. Douglas
Date Added: Mar 19, 2003 Date Modified: Oct 28, 2010
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Marks & Spencer: A Case Study in International Retailing

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the... see more
Material Type: Case Study
Author: Ilan Alon
Date Added: Sep 11, 2002 Date Modified: Jul 16, 2015
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
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The Hummer Marketing Case

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information on... see more
Material Type: Case Study
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Oct 05, 2006
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Peer review 3.6 rating
Peer Reviews 3.6 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
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Brazilians Working with Americans

Cultural case studies featuring American and Brazilian executives who speak openly about their experiences working with each... see more
Material Type: Case Study
Author: Orlando Kelm, Mary Risner
Date Added: Feb 12, 2007 Date Modified: May 13, 2014
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 3 average rating
User Rating 3 user rating
Discussion (1 Comment)
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Case Creator - A Video-based Case Study Creation Tool

The Case Creator is a video-based case creation tool designed to provide teacher education faculty and students a way of... see more
Material Type: Case Study
Author: Jeff Sale
Date Added: Sep 26, 2003 Date Modified: Aug 03, 2011
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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