|
Author:
Pam Austin, Bob Austin
״The book will help you open the door to powerful free publicity. This step-by-step manual takes you...
Type: Open Textbook
Date Added: Jun 29, 2011
Date Modified: Jun 29, 2011
|
|
|
|
Author:
Jerry Kirkpatrick
״In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics...
Type: Open Textbook
Date Added: Jun 29, 2011
Date Modified: Jun 29, 2011
|
|
|
|
Author:
The Saylor Foundation
This is a free course offered by the Saylor Foundation.'The purpose of this course, as governed by the...
Type: Online Course
Date Added: Jan 23, 2013
Date Modified: Jan 23, 2013
|
|
|
|
Author:
Scott armstrong
Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other...
Type: Reference Material
Date Added: Oct 18, 2011
Date Modified: Oct 18, 2011
|
|
|
|
Author:
Terence Smith
This is transcript of a discussion of how the 9/11 terrorist attacks and a declining economy have...
Type: Presentation
Date Added: Aug 26, 2004
Date Modified: Aug 26, 2004
|
|
|
|
Author:
Mindgate Media
Chris Conley discusses Maslows hierarchy of needs and how businesses, including the hotel industry, have...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012
|
|
|
|
Author:
Stephen Hill, Bevis Fenner
This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook...
Type: Open Textbook
Date Added: Jan 12, 2011
Date Modified: Jan 12, 2011
|
|
|
|
Author:
Teresa Serra, Ricardo Perez
This tutorial introduces students to the different aspects of Media Planning, from the initial process...
Type: Tutorial
Date Added: Jul 17, 2012
Date Modified: Jul 17, 2012
|
|
|
|
Author:
Aef.com
The Partnership is a pioneer in the field of consumer social marketing and is perhaps best known for its...
Type: Collection
Date Added: Jul 13, 2004
Date Modified: Jan 06, 2009
|
|
|
|
Author:
Bized
This resource is designed to give a practical understanding of business decision making within the...
Type: Presentation
Date Added: Dec 28, 2005
Date Modified: Jan 05, 2009
|
|
|
 |
|
|
|
|
