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MERLOT II






        

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Materials 101 - 110 shown of 128 results

In Defense of Advertising

״In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more
Material Type: Open Textbook
Author: Jerry Kirkpatrick
Date Added: Jun 29, 2011 Date Modified: Jun 29, 2011
Peer Review for material titled "In Defense of Advertising"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Introduction to Mass Media

This is a free course offered by the Saylor Foundation.'The purpose of this course, as governed by the textbook at its... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Jan 23, 2013 Date Modified: Jan 23, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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landscapes of capital

A companion to Landscapes of Capital by Goldman and Papson, this site is an archive of the TV ads referenced in the book. Ads... see more
Material Type: Collection
Author: robert goldman, stephen papson
Date Added: Mar 12, 2014 Date Modified: Jun 22, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Lecture Slides for Persuasive Advertising

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Oct 18, 2011
Peer Review for material titled "Lecture Slides for Persuasive Advertising"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Magnify.net

Learn today how to become more tech savvy by watching Magnify.net's videos about cloud-based video curation. Click on their... see more
Material Type: Development Tool
Author: Steve Rosenbaum, CEO and Founder
Date Added: Apr 15, 2014 Date Modified: Jun 04, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Marketing Mood

This is transcript of a discussion of how the 9/11 terrorist attacks and a declining economy have impacted the world of... see more
Material Type: Presentation
Author: Terence Smith
Date Added: Aug 26, 2004 Date Modified: Aug 26, 2004
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Paid Search (PPC) Using Google AdWords Assignment

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently use... see more
Material Type: Assignment
Author: Theresa Clarke
Date Added: Jun 15, 2013 Date Modified: Jun 15, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Partnership for a Drug-Free America

The Partnership is a pioneer in the field of consumer social marketing and is perhaps best known for its national advertising... see more
Material Type: Collection
Author: Aef.com
Date Added: Jul 13, 2004 Date Modified: Jan 06, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Pay Per Click advertising - How Google changed advertising and how to master AdWords

 This is a free textbook offered by BookBoon.'This book is both an introduction to Pay Per Click advertising, as well as a... see more
Material Type: Open Textbook
Author: Gareth Morgan, Chris Gurner
Date Added: Feb 25, 2014 Date Modified: Mar 05, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Promotion, Advertising Agencies and the Media

This resource is designed to give a practical understanding of business decision making within the context of promotion. The... see more
Material Type: Presentation
Author: Bized
Date Added: Dec 28, 2005 Date Modified: Jan 05, 2009
Peer Review for material titled "Promotion, Advertising Agencies and the Media"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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