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MERLOT II






        

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Materials 101 - 110 shown of 196 results

Introduction to Brands

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world. ... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Feb 22, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Introduction to Marketing

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Apr 21, 2008
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
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Market Segment Master

This is a commercial site that sells the software. However, the examples here could be used in a class discussion of how... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: May 26, 2005
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Personal Collections (1)
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Marketing Dictionary

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.
Material Type: Reference Material
Author: Don Bradmore
Date Added: Jul 05, 2002 Date Modified: Jan 04, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Marketing Tactics

The aim of this activity is to give students a framework around which to develop marketing tactitcs.
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Jan 05, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Marketing Teacher

This site provides marketing links and free mini-lessons. Students can read a short lesson on pricing, for example, then... see more
Material Type: Tutorial
Author: MarketingTeacher.com
Date Added: Oct 23, 2002 Date Modified: Sep 02, 2014
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Merchandise Displayers and Window Trimmers

This is a brief video for job category description/information.
Material Type: Presentation
Author: CollegeRecruiter.com
Date Added: Jan 13, 2007 Date Modified: Nov 30, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Pricing Issues

This website from Inc.com addresses the issue of Pricing and presents links to relevant articles. Specific topics include... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 25, 2004 Date Modified: May 26, 2005
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Pricing Strategies Lesson Plan

This Bized site provides a lesson plan to investigate pricing strategies, covering all the main types, both from a cost base... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Principios de MKT

ArtÍculo trata sobre los 10 principios fundamentales del MKT, según su Philip Kloter.
Material Type: Open Journal-Article
Author: Philip Kotler
Date Added: Nov 07, 2012 Date Modified: Nov 07, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Personal Collections (3)
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