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MERLOT II






        

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Materials 101 - 110 shown of 202 results

Articles on Branding

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.
Material Type: Collection
Author: Through the Loop Consulting Ltd
Date Added: Apr 28, 2002 Date Modified: Jan 02, 2007
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Editor Review avg: 4 rating
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Best Customer-Service Practices

This site from Inc.com contains links to articles about customer service. Specific topics include Direct Mail,... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 26, 2004 Date Modified: Apr 14, 2011
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Editor Review avg: 3 rating
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Cours de Marketing : collection complète...

Collection complète de cours de marketing.247 pages décomposées en 38 Chapitres : Des bases du Marketing à la Négociation et... see more
Material Type: Collection
Author: Chrsitophe M-A Bechellaoui et Anne Parmentelot
Date Added: Nov 03, 2005 Date Modified: May 19, 2011
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Editor Review avg: 4 rating
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Introduction to Brands

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world. ... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Feb 22, 2011
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Editor Review avg: 5 rating
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Introduction to Marketing

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Apr 21, 2008
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Editor Review avg: 5 rating
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Market Segment Master

This is a commercial site that sells the software. However, the examples here could be used in a class discussion of how... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: May 26, 2005
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Editor Review avg: 3 rating
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Marketing Cases

At this site there are 17 marketing cases (and five forecasting problems). The cases are in pdf format, but one can... see more
Material Type: Drill and Practice
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Mar 20, 2009
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Editor Review avg: 3 rating
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Marketing Dictionary

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.
Material Type: Reference Material
Author: Don Bradmore
Date Added: Jul 05, 2002 Date Modified: Jan 04, 2011
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Editor Review avg: 5 rating
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Marketing Tactics

The aim of this activity is to give students a framework around which to develop marketing tactitcs.
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Jan 05, 2009
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Editor Review avg: 5 rating
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Marketing Teacher

This site provides marketing links and free mini-lessons. Students can read a short lesson on pricing, for example, then... see more
Material Type: Tutorial
Author: MarketingTeacher.com
Date Added: Oct 23, 2002 Date Modified: Oct 05, 2006
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