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MERLOT II






    

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Materials 101 - 110 shown of 622 results

An Internet Tour for Market Research

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data collection... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Nov 04, 2006 Date Modified: Dec 29, 2007
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Peer review 4 rating
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Creativity in marketing communication

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more
Material Type: Reference Material
Author: Teresa Serra, Juan Luis Martínez
Date Added: Feb 09, 2009 Date Modified: Jul 11, 2011
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Culture and Human Rights

This rich site by the Center for Strategic and International explores some of the especially sensitive and subtle issues... see more
Material Type: Reference Material
Author: Center for Strategic and International Studies
Date Added: Sep 02, 2005 Date Modified: Aug 27, 2014
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Peer review 4 rating
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Determining the Break-Even Point of Profit for a Campus Service

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 01, 2013
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Peer review 5 rating
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Digital Marketing Tools

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of... see more
Material Type: Reference Material
Author: Manuel A. Alonso
Date Added: Feb 09, 2009 Date Modified: Jul 30, 2011
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Peer review 4 rating
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Financial Value of Customer Satisfaction: Using a Lifetime Value Calculator

This is an in-class activity used to demonstrate the life time value of customer satisfaction. 
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Feb 21, 2013
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Internet Marketing Assignments

These are a series of Assignments designed to be used with the author's textbook. The exercises first accustom the student... see more
Material Type: Drill and Practice
Author: Charles Hofacker
Date Added: Jun 20, 2001 Date Modified: May 05, 2015
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Peer review 4 rating
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Is Big Brother in Your Grocery Cart?

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket loyalty... see more
Material Type: Reference Material
Author: Consumers Against Supermarket Privacy Invasion and Numbering
Date Added: Jul 14, 2004 Date Modified: Jun 02, 2011
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Lesson Plan on Market Analysis

This Bized site provides a lesson plan that serves as an introduction to the marketing function of a business and seeks to... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 18, 2014
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Marketing and Advertising Case Studies

This site is that of a consulting firm. However, they have a number of examples of case studies with problems their... see more
Material Type: Case Study
Author: Give to Get
Date Added: Aug 24, 2004 Date Modified: Mar 02, 2015
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