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MERLOT II






        

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Materials 111 - 120 shown of 622 results

The Buggy Palace Sales Forecasting Exercise

The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more
Material Type: Simulation
Author: Robert Owen
Date Added: Feb 17, 2000 Date Modified: Jun 14, 2005
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Peer review 4 rating
Peer Reviews 4 rating
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In (4)  Bookmark Collections
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The Gender Ads Project

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more
Material Type: Collection
Author: Scott A. Lukas
Date Added: Sep 22, 2008 Date Modified: Apr 27, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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In (2)  Bookmark Collections
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Virtual World Retail Sales Training Demo

This short video clip demonstrates how virtual worlds can be used in sales training. In this case the retail salesperson... see more
Material Type: Presentation
Author: Forterra Systems
Date Added: Feb 11, 2008 Date Modified: Oct 28, 2010
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Peer review 4 rating
Peer Reviews 4 rating
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Articles About Advertising Slogans

Material Type: Collection
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: May 17, 2006
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About this material:
Peer review 3.9 rating
Peer Reviews 3.9 rating
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Personal Selling as a Career

This is an initial assessment for a Professional Selling class. It is a homework assignment that requires students to... see more
Material Type: Drill and Practice
Author: Robert Owen
Date Added: Nov 29, 2000 Date Modified: May 04, 2006
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About this material:
Peer review 3.9 rating
Peer Reviews 3.9 rating
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Anatomy of an Ad: An Analysis of Advertising Techniques

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques... see more
Material Type: Presentation
Author: Unknown
Date Added: Nov 06, 2004 Date Modified: Apr 28, 2009
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
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Branding 101: An Overview of Branding and Brand Measurement

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring online... see more
Material Type: Presentation
Author: Molly Hislop
Date Added: Jul 13, 2004 Date Modified: Dec 12, 2005
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Peer review 3.8 rating
Peer Reviews 3.8 rating
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Magazine Production

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more
Material Type: Presentation
Author: Jane Tallim
Date Added: Nov 06, 2004 Date Modified: Jan 14, 2015
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Peer review 3.8 rating
Peer Reviews 3.8 rating
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Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the... see more
Material Type: Case Study
Author: The Centre for Tobacco Control Research
Date Added: Jul 27, 2004 Date Modified: Jun 24, 2008
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Customer Relationship Management

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used in... see more
Material Type: Presentation
Author: Richard Ponsonby
Date Added: Jul 24, 2004 Date Modified: Mar 29, 2010
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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