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MERLOT II






    

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Materials 111 - 120 shown of 623 results

Medicine and Madison Avenue

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the... see more
Material Type: Collection
Author: Nancy Tomes
Date Added: Oct 23, 2002 Date Modified: Jun 05, 2008
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Peer review 4 rating
Peer Reviews 4 rating
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Merchants of Cool

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of five... see more
Material Type: Reference Material
Author: PBS-Frontline
Date Added: Aug 26, 2004 Date Modified: Jun 10, 2015
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (8)  Bookmark Collections
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Select-A-City for Demographic and Economic Opportunities, Using an Online Database

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which city... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jun 08, 2012
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Peer review 5 rating
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The Branding of Polaroid

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 -... see more
Material Type: Case Study
Author: Paul Giambarba
Date Added: Aug 25, 2004 Date Modified: May 28, 2010
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Peer review 4 rating
Peer Reviews 4 rating
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The Buggy Palace Sales Forecasting Exercise

The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more
Material Type: Simulation
Author: Robert Owen
Date Added: Feb 17, 2000 Date Modified: Jun 14, 2005
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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In (4)  Bookmark Collections
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The Gender Ads Project

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more
Material Type: Collection
Author: Scott A. Lukas
Date Added: Sep 22, 2008 Date Modified: Jun 10, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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Virtual World Retail Sales Training Demo

This short video clip demonstrates how virtual worlds can be used in sales training. In this case the retail salesperson... see more
Material Type: Presentation
Author: Forterra Systems
Date Added: Feb 11, 2008 Date Modified: Oct 28, 2010
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Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
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In (1)  Bookmark Collections
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Articles About Advertising Slogans

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are provided.
Material Type: Collection
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: May 17, 2006
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Peer review 3.9 rating
Peer Reviews 3.9 rating
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Personal Selling as a Career

This is an initial assessment for a Professional Selling class. It is a homework assignment that requires students to... see more
Material Type: Drill and Practice
Author: Robert Owen
Date Added: Nov 29, 2000 Date Modified: May 04, 2006
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Peer review 3.9 rating
Peer Reviews 3.9 rating
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Anatomy of an Ad: An Analysis of Advertising Techniques

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques... see more
Material Type: Presentation
Author: Unknown
Date Added: Nov 06, 2004 Date Modified: Jun 10, 2015
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Peer review 3.8 rating
Peer Reviews 3.8 rating
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