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Materials 111 - 120 shown of 196 results

Public Relations

This is a free course offered by the Saylor Foundation.'Effective public relations skills are essential to so much of the... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Jan 23, 2013 Date Modified: Jul 09, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Readings in Marketing Management

This site provides links to a series of articles concerning Marketing Management. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 04, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Readings on Pricing

This site provides links to a series of articles concerning Pricing. Some of the articles are several years old, but they... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: May 26, 2005
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Syllabits

This site provides examples of syllabi in the marketing area for a wide variety of marketing sub-topics such as consumer... see more
Material Type: Simulation
Author: New South Network Services
Date Added: Aug 22, 2000 Date Modified: Oct 28, 2003
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Target Marketing

The Web site for this e-journal on direct marketing allows free access to a proportion of the current contents, along with an... see more
Material Type: Reference Material
Author: Target Marketing
Date Added: Jul 24, 2004 Date Modified: Jun 21, 2005
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Teradata University Network - data warehousing, DSS/BI, and database information

Here you can find materials for your data warehousing, DSS/BI, or database class, access knowledge and training materials... see more
Material Type: Reference Material
Author: Teradata University Network
Date Added: Oct 03, 2005 Date Modified: Jun 04, 2008
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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The Marketing Mix - Lesson Plan

This Bized site provides a lesson plan to encourage students to apply knowledge of the marketing mix to a variety of real... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Principios de MKT

ArtÍculo trata sobre los 10 principios fundamentales del MKT, según su Philip Kloter.
Material Type: Open Journal-Article
Author: Philip Kotler
Date Added: Nov 07, 2012 Date Modified: Nov 07, 2012
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"Sur les traces du consommateur, de la relation à la transaction."

Le merchandising, approche avancée...Cours dispensé en Formation de promoteurs de ventes France pour le groupe chocolatier... see more
Material Type: Presentation
Author: Christophe M-A Bechellaoui
Date Added: Nov 03, 2005 Date Modified: Nov 03, 2005
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15.810 Marketing Management

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with... see more
Material Type: Online Course
Author: Prof. Duncan Simester
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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