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MERLOT II






        

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Materials 121 - 130 shown of 645 results

The Gender Ads Project

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more
Material Type: Collection
Author: Scott A. Lukas
Date Added: Sep 22, 2008 Date Modified: Apr 27, 2014
Peer Review for material titled "The Gender Ads Project"
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Virtual World Retail Sales Training Demo

This short video clip demonstrates how virtual worlds can be used in sales training. In this case the retail salesperson... see more
Material Type: Presentation
Author: Forterra Systems
Date Added: Feb 11, 2008 Date Modified: Oct 28, 2010
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Articles About Advertising Slogans

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are provided.
Material Type: Collection
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: May 17, 2006
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About this material:
Peer review 3.9 rating
Peer Reviews 3.9 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Personal Selling as a Career

This is an initial assessment for a Professional Selling class. It is a homework assignment that requires students to... see more
Material Type: Drill and Practice
Author: Robert Owen
Date Added: Nov 29, 2000 Date Modified: May 04, 2006
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About this material:
Peer review 3.9 rating
Peer Reviews 3.9 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Anatomy of an Ad: An Analysis of Advertising Techniques

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques... see more
Material Type: Presentation
Author: Unknown
Date Added: Nov 06, 2004 Date Modified: Apr 28, 2009
Peer Review for material titled "Anatomy of an Ad: An Analysis of Advertising Techniques"
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Branding 101: An Overview of Branding and Brand Measurement

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring online... see more
Material Type: Presentation
Author: Molly Hislop
Date Added: Jul 13, 2004 Date Modified: Dec 12, 2005
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Magazine Production

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more
Material Type: Presentation
Author: Jane Tallim
Date Added: Nov 06, 2004 Date Modified: Jun 10, 2006
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Amazon CEO Reveals Three Requirements for Business Success

Jeff Bezos, Chairman of Amazon, talks about the three things that drive a company forward customer obsession, invention and... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: May 08, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the... see more
Material Type: Case Study
Author: The Centre for Tobacco Control Research
Date Added: Jul 27, 2004 Date Modified: Jun 24, 2008
Peer Review for material titled "Case Studies on the Tobacco Industry"
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
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Learning Exercises (none)
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Customer Relationship Management

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used in... see more
Material Type: Presentation
Author: Richard Ponsonby
Date Added: Jul 24, 2004 Date Modified: Mar 29, 2010
Peer Review for material titled "Customer Relationship Management"
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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