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MERLOT II






        

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Materials 121 - 130 shown of 196 results

15.840 Special Seminar in Marketing: Marketing Management

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and... see more
Material Type: Online Course
Author: Prof. Dan Ariely Prof. Michael Norton
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
Peer Review for material titled "15.840 Special Seminar in Marketing: Marketing Management"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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1984--Steve Jobs Launches Macintosh

A 15-minute video containing the best parts of the 1984 introductory announcement of Macintosh.
Material Type: Presentation
Author: Unknown
Date Added: Jan 14, 2007 Date Modified: Aug 18, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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50 Shades of Digital Marketing

This is a free textbook offered by BookBoon.'50 Shades of Digital Marketing has been put together by the producers of the... see more
Material Type: Open Textbook
Author: Francesca James
Date Added: Feb 05, 2014 Date Modified: Mar 05, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Ad Age Articles

This site contains a number of short articles that have appeared in Ad Age. They could be used to liven up classroom... see more
Material Type: Collection
Author: Ries & Ries
Date Added: Aug 24, 2004 Date Modified: Mar 08, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Affiliate Marketing

This is a free, online textbook offered by Book Boon.  'Affiliate marketing is a marketing approach where other people... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Asset-led versus Market-led Marketing

The lessons set out to help students to make a distinction between asset-led and market-led business approaches. The context... see more
Material Type: Presentation
Author: .
Date Added: Dec 28, 2005 Date Modified: Jan 05, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Berliner Balanced Scorecard: Customer Perspective

'This free textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”. The ‘Berliner Balanced... see more
Material Type: Open Textbook
Author: Lydia Clausen, Martina Lukowsky, Wilhelm Schmeisser
Date Added: Jan 10, 2011 Date Modified: Jan 10, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Berliner Balanced Scorecard: Employee Perspective

'This free textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”. The ‘Berliner Balanced... see more
Material Type: Open Textbook
Author: Lydia Clausen, Martina Lukowsky, Wilhelm Schmeisser
Date Added: Jan 10, 2011 Date Modified: Jan 10, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Brainy Betty

Brainy Betty is a highly-recommended, free. tutorial website for learning how to make awesome PowerPoint(tm) presentations.... see more
Material Type: Tutorial
Author: Brainy Betty
Date Added: Jul 08, 2012 Date Modified: Jul 08, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Brand Names

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 01, 2007
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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