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MERLOT II






        

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Materials 121 - 130 shown of 202 results

The Marketing Mix - Lesson Plan

This Bized site provides a lesson plan to encourage students to apply knowledge of the marketing mix to a variety of real... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
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Editor Review avg: 5 rating
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"Sur les traces du consommateur, de la relation à la transaction."

Le merchandising, approche avancée...Cours dispensé en Formation de promoteurs de ventes France pour le groupe chocolatier... see more
Material Type: Presentation
Author: Christophe M-A Bechellaoui
Date Added: Nov 03, 2005 Date Modified: Nov 03, 2005
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Editor Review avg: 3 rating
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15.810 Marketing Management

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with... see more
Material Type: Online Course
Author: Prof. Duncan Simester
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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Editor Review avg: 5 rating
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15.812 Marketing Management

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires.... see more
Material Type: Online Course
Author: Prof. Shane Frederick
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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15.840 Special Seminar in Marketing: Marketing Management

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and... see more
Material Type: Online Course
Author: Prof. Dan Ariely Prof. Michael Norton
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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1984--Steve Jobs Launches Macintosh (Best Parts)

A 15-minute video containing the best parts of the 1984 introductory announcement of Macintosh.
Material Type: Presentation
Author: Unknown
Date Added: Jan 14, 2007 Date Modified: Jan 14, 2007
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Editor Review avg: 5 rating
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50 Shades of Digital Marketing

This is a free textbook offered by BookBoon.'50 Shades of Digital Marketing has been put together by the producers of the... see more
Material Type: Open Textbook
Author: Francesca James
Date Added: Feb 05, 2014 Date Modified: Mar 05, 2014
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Editor Review avg: 3 rating
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Ad Age Articles

This site contains a number of short articles that have appeared in Ad Age. They could be used to liven up classroom... see more
Material Type: Collection
Author: Ries & Ries
Date Added: Aug 24, 2004 Date Modified: Mar 08, 2012
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Editor Review avg: 3 rating
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Adapting Distribution Strategies to Reach Rural Consumers

Multinationals face distribution challenges in rural areas with decentralized populations and inadequate roads. Triveni... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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Editor Review avg: 5 rating
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Affiliate Marketing

This is a free, online textbook offered by Book Boon.  'Affiliate marketing is a marketing approach where other people... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
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