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Author:
Molly Hislop
This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in...
Type: Presentation
Date Added: Jul 13, 2004
Date Modified: Dec 12, 2005
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Author:
Jane Tallim
This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target...
Type: Presentation
Date Added: Nov 06, 2004
Date Modified: Jun 10, 2006
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Author:
The Centre for Tobacco Control Research
On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco...
Type: Case Study
Date Added: Jul 27, 2004
Date Modified: Jun 24, 2008
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Author:
Richard Ponsonby
This presentation details the importance of CRM and describes how companies use it. There are graphics...
Type: Presentation
Date Added: Jul 24, 2004
Date Modified: Mar 29, 2010
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Author:
Inaki Berenguer
"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the...
Type: Case Study
Date Added: Jan 27, 2009
Date Modified: Jun 19, 2011
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Author:
globalEDGE
The globalEDGE Global Market Opportunity Assessment Module addresses why it is important to assess global...
Type: Presentation
Date Added: Jul 01, 2009
Date Modified: Jun 17, 2011
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Author:
Gary Polson
At this site, one can learn more about a company by examining and testing its products. Reviewing...
Type: Tutorial
Date Added: Sep 13, 2002
Date Modified: Dec 28, 2009
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Author:
Randall Chapman
This site is an archive of articles written about supply chain management. Topics range from Alliances...
Type: Reference Material
Date Added: Sep 09, 2005
Date Modified: Mar 21, 2007
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Author:
Michael R. Solomon, Amit Nizan, Lisa Duke Cornell
×´This book is the first of its kind to teach advertising concepts by reverse engineering a real...
Type: Open Textbook
Date Added: Feb 15, 2010
Date Modified: Jan 07, 2013
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Author:
Randall G. Chapman
This simulation is a team-based, competitive simulation. LINKS firms are classic build-to-plan...
Type: Simulation
Date Added: Sep 09, 2005
Date Modified: Mar 25, 2010
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