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MERLOT II






    

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Materials 131 - 140 shown of 623 results

Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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New Product Development

This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 02, 2009
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Pricing Policies, Quality, Adding Value and Advertising

This Bized site provides a lesson plan to enhance student understanding of pricing in business. Lesson objectives are... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Product Unit for Introductory Marketing

Information about products for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Jan 09, 2015
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Promotion, Advertising Agencies and the Media

This resource is designed to give a practical understanding of business decision making within the context of promotion. The... see more
Material Type: Presentation
Author: Bized
Date Added: Dec 28, 2005 Date Modified: Feb 20, 2015
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Resources for Teaching Marketing

A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases. Provides... see more
Material Type: Collection
Author: Geoff Fripp
Date Added: Jul 13, 2012 Date Modified: Sep 13, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: Dec 20, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Testing Your Advertising IQ

A short 20-question multiple choice quiz taking five minutes to complete.  It provides test-takers with an idea of how much... see more
Material Type: Quiz/Test
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jul 09, 2013
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Conceptualizing Price

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Oct 05, 2006
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Aug 27, 2014
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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