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MERLOT II






        

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Materials 151 - 160 shown of 645 results

Short Cases for International Marketing

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided as... see more
Material Type: Case Study
Author: Susan P. Douglas
Date Added: Mar 19, 2003 Date Modified: Oct 28, 2010
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
User Rating (not rated)
Discussion (none)
Personal Collections (6)
Learning Exercises (none)
Accessibility Info (none)

Survey Design

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more
Material Type: Reference Material
Author: Creative Research Systems
Date Added: Aug 24, 2004 Date Modified: Jan 04, 2012
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
User Rating (not rated)
Discussion (none)
Personal Collections (6)
Learning Exercises (none)
Accessibility Info (none)

Market Share Sophisms

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more
Material Type: Drill and Practice
Author: Foundation for Economic Education
Date Added: Oct 23, 2001 Date Modified: Oct 28, 2011
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About this material:
Peer review 3.67 rating
Peer Reviews 3.67 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

The Marketing Plan Explorer

This is a full tree structured outline of a marketing plan with descriptions and examples for every section of the plan.It is... see more
Material Type: Tutorial
Author: Jerome Katrichis
Date Added: Apr 18, 2001 Date Modified: Jul 16, 2009
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About this material:
Peer review 3.67 rating
Peer Reviews 3.67 rating
User Rating (not rated)
Discussion (none)
Personal Collections (8)
Learning Exercises (none)
Accessibility Info (none)

Consumer Behavior and Marketing

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Jan 04, 2011
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
User Rating (not rated)
Discussion (none)
Personal Collections (8)
Learning Exercises (none)
Accessibility Info (none)

Marks & Spencer: A Case Study in International Retailing

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the... see more
Material Type: Case Study
Author: Ilan Alon
Date Added: Sep 11, 2002 Date Modified: Apr 28, 2009
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

The Hummer Marketing Case

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information on... see more
Material Type: Case Study
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Oct 05, 2006
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

15.356 How to Develop "Breakthrough" Products and Services

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more
Material Type: Online Course
Author: Prof. Eric von Hippel
Date Added: Jun 09, 2011 Date Modified: Jun 18, 2012
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
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Ad Campaigns

"From our beginnings as the War Advertising Council to the present day, this section describes the many campaigns that for... see more
Material Type: Reference Material
Author: Ad Council
Date Added: May 25, 2000 Date Modified: Jul 26, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
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AdForum.com

A collection of over 90,000 ads and ad agencies from around the world.
Material Type: Collection
Author: AdForum.com
Date Added: Sep 16, 2009 Date Modified: Jun 16, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
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