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Author:
Rajeev Kohli
This is an assignment for a class on Information Technology that could be adapted to other classes. The...
Type: Drill and Practice
Date Added: Oct 05, 2001
Date Modified: Nov 25, 2008
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Author:
Alan Chapman
This site explains what a business plan is and how it is written. A specific outline is provided as well...
Type: Tutorial
Date Added: Jul 27, 2004
Date Modified: Jan 04, 2011
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Author:
globalEDGE
The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial...
Type: Presentation
Date Added: Jul 01, 2009
Date Modified: Mar 29, 2010
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Author:
All About Milk
This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy...
Type: Collection
Date Added: Jun 21, 2001
Date Modified: Feb 16, 2010
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Author:
Lars Perner
This is an assignment for a Services Marketing class. Instructions are provided for students to identify...
Type: Drill and Practice
Date Added: Jul 12, 2004
Date Modified: Dec 29, 2007
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Author:
Randall G. Chapman
The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation...
Type: Simulation
Date Added: Sep 09, 2005
Date Modified: Sep 11, 2007
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Author:
Randall G. Chapman
This simulation is a team-based, competitive simulation. LINKS firms are classic build-to-plan...
Type: Simulation
Date Added: Sep 09, 2005
Date Modified: Jun 18, 2008
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Author:
Jacob Jacoby
This is an assignment for students to help market themselves. The assignment takes students through the...
Type: Drill and Practice
Date Added: Mar 19, 2003
Date Modified: Mar 24, 2008
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Author:
Teresa Serra, Claire Bastien
This interactive case study has been developed for students to apply their knowledge about how to develop...
Type: Case Study
Date Added: Aug 23, 2010
Date Modified: Jun 02, 2011
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Author:
Unknown
A 3-minute video on the concept of pyro-marketing, a strategy for successful marketing in today’s...
Type: Animation
Date Added: Jan 13, 2007
Date Modified: Nov 30, 2011
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