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Materials 11 - 20 shown of 636 results

BricksOrClicks Channel Conflict Simulation

Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used in... see more
Material Type: Simulation
Author: www.KnowledgeDynamics.com
Date Added: Mar 21, 2001 Date Modified: Feb 14, 2012
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About this material:
Peer review 4.33 rating
Peer Reviews 4.33 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (14)  Bookmark Collections
Course ePortfolios (none)
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Introduction to Social Networking Methods

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text relies... see more
Material Type: Open Textbook
Author: other contributors, see text, Mark Riddle, Robert A. Hanneman
Date Added: Dec 01, 2008 Date Modified: May 19, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Discussion (none)
In (4)  Bookmark Collections
In (7)  Course ePortfolios
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Marketing Strategy Unit for Introductory Marketing

Strategy material for principles of marketing.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
In (6)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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Advertising Slogans, Jingles, and Catchphrases

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more
Material Type: Collection
Author: Jerome A. Holst
Date Added: Apr 26, 2003 Date Modified: May 11, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (1 Comment)
In (15)  Bookmark Collections
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Baruch College Digital Media Library

Full of excellent educational resources in video format.
Material Type: Collection
Author: Baruch College
Date Added: Jan 04, 2007 Date Modified: Aug 10, 2013
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (10)  Bookmark Collections
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Best Global Brand

Listing of the top 100 brands and their ranking.
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Jan 14, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
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Business Planning Tutorials

 This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include: Planning... see more
Material Type: Tutorial
Author: Tim Berry
Date Added: Nov 20, 2009 Date Modified: Feb 22, 2015
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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Buyer Behavior Unit for Introductory Marketing

Information about segmentation for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 21, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Discussion (none)
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Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: Apr 22, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
In (4)  Bookmark Collections
In (7)  Course ePortfolios
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Evaluating Product Packaging Using the VIEW Model

This site contains details for a class exercise in product packaging. The primary learning objective is to achieve higher... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: Apr 17, 2013
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Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
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In (8)  Bookmark Collections
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