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MERLOT II






        

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Materials 11 - 20 shown of 172 results

Student Guide

This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management,... see more
Material Type: Reference Material
Author: Robert Eliason, Carol Hamilton
Date Added: Apr 10, 2008 Date Modified: Mar 04, 2015
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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In (8)  Bookmark Collections
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MARS Sales Management Simulation

MARS SMS is an internet-based, state-of-the-art sales management simulation for use in a sales managemement or personal... see more
Material Type: Simulation
Author: Robert Cook
Date Added: Mar 02, 2004 Date Modified: Mar 30, 2009
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Peer review 4.7 rating
Peer Reviews 4.7 rating
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David F. Miller Center for Retailing Education & Research

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jun 03, 2008 Date Modified: Nov 25, 2008
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Lesson Plan for Market Research

This Bized site provides a lesson plan on the subject of market research and particularly the relevance of secondary... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Principles of Online Presence

The purpose of this module is to investigate some of the reasons why businesses develop an online presence and the impact... see more
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Jun 01, 2010
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Product Portfolio Analysis

This Bized site provides a lesson plan designed to try and encourage students to apply their knowledge and understanding of... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Types of Consumer Products

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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We the Media: Grassroots Journalism by the People, for the People

״Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation.... see more
Material Type: Open Textbook
Author: Dan Gillmor
Date Added: Feb 18, 2010 Date Modified: Mar 06, 2015
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Guerrilla Marketing Lesson Plan

This Bized site provides a lesson plan to encourage students to look at new approaches to advertising that are increasingly... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
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Peer review 4.4 rating
Peer Reviews 4.4 rating
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100+ Case Studies: Social Media Marketing Examples

Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Feb 24, 2015
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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