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MERLOT II






        

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Materials 11 - 20 shown of 32 results

Ecommerce at Yunnan Lucky Air

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more
Material Type: Case Study
Author: Inaki Berenguer
Date Added: Jan 27, 2009 Date Modified: Mar 20, 2014
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About this material:
Peer Reviews 4.75 rating
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Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: Dec 20, 2013
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About this material:
Peer Reviews 4.75 rating
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Short Cases for International Marketing

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided as... see more
Material Type: Case Study
Author: Susan P. Douglas
Date Added: Mar 19, 2003 Date Modified: Oct 28, 2010
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About this material:
Peer Reviews 3.7 rating
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Personal Collections (6)
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Marks & Spencer: A Case Study in International Retailing

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the... see more
Material Type: Case Study
Author: Ilan Alon
Date Added: Sep 11, 2002 Date Modified: Apr 28, 2009
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About this material:
Peer Reviews 3.6 rating
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The Hummer Marketing Case

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information on... see more
Material Type: Case Study
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Oct 05, 2006
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About this material:
Peer Reviews 3.6 rating
User Rating 1 user rating
Discussion (1 Comment)
Personal Collections (2)
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Novartis, commercial strategy for success

This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy... see more
Material Type: Case Study
Author: Teresa Serra, Claire Bastien
Date Added: Aug 23, 2010 Date Modified: Jun 02, 2011
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About this material:
Peer Reviews 4.5 rating
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100+ Case Studies: Social Media Marketing Examples

A reference for case studies and ideas about brands using social media.
Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Jul 03, 2013
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About this material:
Peer Reviews 4.25 rating
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"Keep Smiling - No One's Going to Die"

In 1999, the House of Commons Health Select Committee obtained access to internal documents from the five main advertising... see more
Material Type: Case Study
Author: Gerard Hastings and Lynn MacFadyen
Date Added: Jul 27, 2004 Date Modified: Mar 06, 2006
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About this material:
Peer Reviews 3 rating
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Personal Collections (1)
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Marketing Case Studies

This site from Fast Company.com contains links to articles that concern short marketing cases.
Material Type: Case Study
Author: Fast Company.com
Date Added: Jul 26, 2004 Date Modified: Jan 20, 2008
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Peer Reviews 4 rating
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Butlins Diversifies into Dance

This is a brief case study about how Butlins, a party planning outfit in the U.K.  Butlines is considering diversifying... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Jul 09, 2011
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About this material:
Peer Reviews 3.25 rating
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