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Author:
The Centre for Tobacco Control Research
On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco...
Type: Case Study
Date Added: Jul 27, 2004
Date Modified: Jun 24, 2008
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Author:
Inaki Berenguer
"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the...
Type: Case Study
Date Added: Jan 27, 2009
Date Modified: Jun 19, 2011
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Author:
Susan P. Douglas
These are 6 short cases that can be assigned to students in International Marketing. A paragraph...
Type: Case Study
Date Added: Mar 19, 2003
Date Modified: Oct 28, 2010
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Author:
Ilan Alon
This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In...
Type: Case Study
Date Added: Sep 11, 2002
Date Modified: Apr 28, 2009
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Author:
Jacob Jacoby
This is a case study of the Hummer. It was designed to help students develop effective strategies for...
Type: Case Study
Date Added: Mar 19, 2003
Date Modified: Oct 05, 2006
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Author:
Teresa Serra, Claire Bastien
This interactive case study has been developed for students to apply their knowledge about how to develop...
Type: Case Study
Date Added: Aug 23, 2010
Date Modified: Jun 02, 2011
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Author:
Gerard Hastings and Lynn MacFadyen
In 1999, the House of Commons Health Select Committee obtained access to internal documents from the five...
Type: Case Study
Date Added: Jul 27, 2004
Date Modified: Mar 06, 2006
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Author:
Fast Company.com
This site from Fast Company.com contains links to articles that concern short marketing cases.
Type: Case Study
Date Added: Jul 26, 2004
Date Modified: Jan 20, 2008
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Author:
Jim Riley
This is a brief case study about how Butlins, a party planning outfit in the U.K. Butlines is...
Type: Case Study
Date Added: Jul 01, 2007
Date Modified: Jul 09, 2011
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Author:
Emily Crawford
Community Service Learning consists of activities that will provide the students the opportunity to...
Type: Case Study
Date Added: Mar 24, 2009
Date Modified: Nov 23, 2010
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