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MERLOT II






        

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Materials 11 - 20 shown of 71 results

Google Online Marketing Challenge

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as... see more
Material Type: Collection
Author: Google
Date Added: May 13, 2008 Date Modified: Mar 13, 2012
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About this material:
Peer Reviews 4.25 rating
User Rating 5 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Medicine and Madison Avenue

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the... see more
Material Type: Collection
Author: Nancy Tomes
Date Added: Oct 23, 2002 Date Modified: Jun 05, 2008
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
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The Gender Ads Project

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more
Material Type: Collection
Author: Lake Tahoe Community College
Date Added: Sep 22, 2008 Date Modified: Jun 01, 2012
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About this material:
Peer Reviews 4 rating
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Personal Collections (2)
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Articles About Advertising Slogans

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are provided.
Material Type: Collection
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: May 17, 2006
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About this material:
Peer Reviews 3.9 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
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Resources for Teaching Marketing

A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases. Provides... see more
Material Type: Collection
Author: Geoff Fripp
Date Added: Jul 13, 2012 Date Modified: Sep 13, 2013
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About this material:
Peer Reviews 4.75 rating
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Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Jan 04, 2011
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About this material:
Peer Reviews 3.7 rating
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AdForum.com

A collection of over 90,000 ads and ad agencies from around the world.
Material Type: Collection
Author: AdForum.com
Date Added: Sep 16, 2009 Date Modified: Jun 16, 2011
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About this material:
Peer Reviews 4.5 rating
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Got Milk Ads

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more
Material Type: Collection
Author: All About Milk
Date Added: Jun 21, 2001 Date Modified: Feb 16, 2010
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About this material:
Peer Reviews 3.5 rating
User Rating (not rated)
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Personal Collections (2)
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Readings on Selling

This site provides links to a series of articles concerning Professional Selling. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 05, 2009
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About this material:
Peer Reviews 4.5 rating
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The Advertising Council Retrospectives

This resource that is sponsored by the AdEd.org demonstrates ads that have "made a difference" in that they have changed... see more
Material Type: Collection
Author: Ad Council
Date Added: Jul 13, 2004 Date Modified: Jul 09, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
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