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MERLOT II






        

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Materials 11 - 20 shown of 53 results

The Marketing Plan Explorer

This is a full tree structured outline of a marketing plan with descriptions and examples for every section of the plan.It is... see more
Material Type: Tutorial
Author: Jerome Katrichis
Date Added: Apr 18, 2001 Date Modified: Jul 16, 2009
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About this material:
Peer Reviews 3.67 rating
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Personal Collections (8)
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Business Plans and Marketing Strategy

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description of... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jan 04, 2011
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About this material:
Peer Reviews 3.5 rating
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Personal Collections (6)
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Knowing Your Customers

This is activity that looks at knowing your customers. The site contains the following information: Introduction; Who are... see more
Material Type: Tutorial
Author: Biz Ed
Date Added: Jun 09, 2008 Date Modified: Apr 01, 2011
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About this material:
Peer Reviews 4.25 rating
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Market-ability Lesson (Markets and Technological Change)

Marketplace, a daily economics news program heard on National Public Radio, featured a story on January 8, 2002, titled... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Dec 14, 2009
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About this material:
Peer Reviews 4.25 rating
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Marketplace - Corporate Leapfrog (Advertising, Pricing, and Competition)

This lesson plan focuses on competition among sellers and the factors that can make one company more successful than another... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Mar 21, 2007
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About this material:
Peer Reviews 4.25 rating
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Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for high-profile... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Jun 05, 2008
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About this material:
Peer Reviews 4.25 rating
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Social Media Marketing

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different tools... see more
Material Type: Tutorial
Author: David Gracia
Date Added: Jul 16, 2012 Date Modified: Jul 09, 2013
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About this material:
Peer Reviews 4.25 rating
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Branding Yourself Online Workshop

This is a free, online workshop that is based on a book by the author.  Although it is a commercial site that tries to sell... see more
Material Type: Tutorial
Author: Bob Baker
Date Added: May 21, 2010 Date Modified: Oct 09, 2013
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About this material:
Peer Reviews 4 rating
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Customer-Driven Marketing

This site from Inc.com contains ideas on generating referrals, using references to build business, and creating buzz with... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 25, 2004 Date Modified: Jun 13, 2008
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About this material:
Peer Reviews 4 rating
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Trade Expert Tutorial

This is an interactive international trade tutorial that takes the student through the various stages of determining first,... see more
Material Type: Tutorial
Author: TradePort
Date Added: Aug 22, 2000 Date Modified: Jun 21, 2010
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About this material:
Peer Reviews 4 rating
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