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MERLOT II






        

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Materials 11 - 20 shown of 42 results

LINKS Supply Chain Management Fundamentals Simulation

This simulation is a team-based, competitive simulation. LINKS firms are classic build-to-plan manufacturers in the... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Jun 18, 2008
Peer Review for material titled "LINKS Supply Chain Management Fundamentals Simulation"
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
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LINKS Brand Audit

This is a team-based, brand audting and analysis exercise. Operating within a marketing research budget constraint, students... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Dec 11, 2007
Peer Review for material titled "LINKS Brand Audit"
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About this material:
Peer Reviews 4.25 rating
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LINKS Marketing Strategy Simulation

The LINKS Marketing Strategy Simulation is a team-based, competitive marketing strategy simulation. The simulation engages... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Mar 20, 2006
Peer Review for material titled "LINKS Marketing Strategy Simulation"
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About this material:
Peer Reviews 4.2 rating
User Rating (not rated)
Discussion (none)
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LINKS Positioning Strategy Simulation

The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for academic... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Sep 11, 2007
Peer Review for material titled "LINKS Positioning Strategy Simulation"
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
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LINKS Marketing Principles Simulation

The LINKS Marketing Principles Simulation is a team-based, competitive marketing management simulation designed for the first... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: May 28, 2008
Peer Review for material titled "LINKS Marketing Principles Simulation"
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
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Sample of Expense Tracking Software

This site provides the sample pages of a program to track expenses for an expense report. Although the site is not... see more
Material Type: Simulation
Author: Internal Systems Corporation
Date Added: Aug 26, 2004 Date Modified: Nov 14, 2011
Peer Review for material titled "Sample of Expense Tracking Software"
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About this material:
Peer Reviews 3.9 rating
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Customer Lifetime Value (20 Year Time Horizon)

This calculator will help the user estimate the value of the customer relationship over a 20 year time horizon.
Material Type: Simulation
Author: MarrcommWise
Date Added: Aug 26, 2004 Date Modified: Feb 16, 2009
Peer Review for material titled "Customer Lifetime Value (20 Year Time Horizon)"
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About this material:
Editor Review avg: 4 rating
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Calculate marketing ROI with the Sales Lead Calculator

This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic number... see more
Material Type: Simulation
Author: MacIntosh
Date Added: Aug 24, 2004 Date Modified: Jun 21, 2013
Peer Review for material titled "Calculate marketing ROI with the Sales Lead Calculator"
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About this material:
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Calculating the Required Sample-Size

This is a simple calculator to determine sample size. One needs to input response rate expected, allowed percentage error,... see more
Material Type: Simulation
Author: DB-Marketing.com
Date Added: Aug 24, 2004 Date Modified: Jun 24, 2005
Peer Review for material titled "Calculating the Required Sample-Size"
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About this material:
Peer Reviews 2.5 rating
User Rating (not rated)
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Sales and Profit Calculator

This is a simple return on investment calculator. One must enter Marketing Investment, Selling Price, Gross Profit, Profits... see more
Material Type: Simulation
Author: Give to Get
Date Added: Aug 24, 2004 Date Modified: Aug 24, 2004
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About this material:
Editor Review avg: 4 rating
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