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MERLOT II






        

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Materials 11 - 20 shown of 622 results

Advertising Slogans, Jingles, and Catchphrases

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more
Material Type: Collection
Author: Jerome A. Holst
Date Added: Apr 26, 2003 Date Modified: May 11, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (1 Comment)
In (15)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (1)
Accessibility Info (none)

Baruch College Digital Media Library

Material Type: Collection
Author: Baruch College
Date Added: Jan 04, 2007 Date Modified: Aug 10, 2013
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (10)  Bookmark Collections
Course ePortfolios (none)
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Best Global Brand

Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Jan 14, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
Course ePortfolios (none)
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Business Planning Tutorials

 This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include: Planning... see more
Material Type: Tutorial
Author: Tim Berry
Date Added: Nov 20, 2009 Date Modified: Apr 22, 2015
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
In (2)  Course ePortfolios
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Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: May 05, 2015
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
In (5)  Bookmark Collections
In (7)  Course ePortfolios
Learning Exercises (none)
Accessibility Info (1)

Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: May 04, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 2.5 average rating
User Rating 2.5 user rating
Discussion (2 Comments)
In (2)  Bookmark Collections
Course ePortfolios (none)
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Market Segmentation Study Guide

A free online study guide for marketing students, covering market segmentation, targeting, positioning and perceptual maps.... see more
Material Type: Reference Material
Author: Geoff Fripp
Date Added: Jun 28, 2012 Date Modified: Mar 07, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
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Supply Chain Management Simulation Activity

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes in... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Oct 29, 2013
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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The Global Marketplace

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Aug 05, 2012
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (1 Comment)
In (6)  Bookmark Collections
Course ePortfolios (none)
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Using PRIZM Look-up to Identify Consumer Markets

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Apr 17, 2013
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (1)  Bookmark Collections
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