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MERLOT II






        

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Materials 11 - 20 shown of 397 results

Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open Textbook
Author: Lisa Duke Cornell, Michael R. Solomon, Amit Nizan
Date Added: Feb 15, 2010 Date Modified: Nov 15, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Media and Cultural Theory

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for undergraduates... see more
Material Type: Open Textbook
Author: Stephen Hill, Bevis Fenner
Date Added: Jan 12, 2011 Date Modified: Aug 20, 2014
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Principles of Marketing

״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not... see more
Material Type: Open Textbook
Author: John K. (Jeff) Tanner, Mary Anne Raymond
Date Added: Mar 23, 2010 Date Modified: Mar 10, 2015
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Virtual World Irate Customer Retail Sales Training Demo

This is a virtual world video that illustrates how virtual worlds can be used in training, in this case a retail salesperson... see more
Material Type: Presentation
Author: Forterra Systems
Date Added: Feb 11, 2008 Date Modified: Oct 28, 2010
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Advanced Marketing Planning

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more
Material Type: Presentation
Author: Malcolm McDonald
Date Added: Jul 24, 2004 Date Modified: Jul 30, 2011
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Peer review 4.7 rating
Peer Reviews 4.7 rating
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MARS Sales Management Simulation

MARS SMS is an internet-based, state-of-the-art sales management simulation for use in a sales managemement or personal... see more
Material Type: Simulation
Author: Robert Cook
Date Added: Mar 02, 2004 Date Modified: Mar 30, 2009
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
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Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Jan 14, 2015
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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Store Wars: When Walmart Comes to Town

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more
Material Type: Presentation
Author: PBS
Date Added: Nov 15, 2004 Date Modified: Jul 30, 2011
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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15.062 Data Mining

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more
Material Type: Online Course
Author: Prof. Nitin Patel
Date Added: Jun 09, 2011 Date Modified: Aug 20, 2014
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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