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MERLOT II






        

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Materials 11 - 20 shown of 30 results

Calculating the Required Sample-Size

This is a simple calculator to determine sample size. One needs to input response rate expected, allowed percentage error,... see more
Material Type: Simulation
Author: DB-Marketing.com
Date Added: Aug 24, 2004 Date Modified: Jun 24, 2005
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About this material:
Peer Reviews 2.5 rating
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Competitive Intelligence Assessor

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more
Material Type: Tutorial
Author: Center for Advantage
Date Added: Aug 24, 2004 Date Modified: Jun 27, 2008
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Editor Review avg: 4 rating
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Conjoint Analysis Samples

Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Feb 14, 2002 Date Modified: Jul 06, 2004
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Editor Review avg: 3.5 rating
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Mathematical Marketing

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more
Material Type: Open Textbook
Author: Charles F. Hofacker
Date Added: Jan 05, 2011 Date Modified: Aug 09, 2011
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About this material:
Editor Review avg: 5 rating
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Media Tracker

The Media Tracker enables the user to input either a zipcode or city and state to determine the media that serve that area. ... see more
Material Type: Reference Material
Author: Center for Public Integrity
Date Added: Aug 29, 2004 Date Modified: Mar 02, 2012
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Editor Review avg: 3 rating
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15.821 Listening to the Customer

The 15.821 and 15.822 Sequence Marketing research may be divided into methods that emphasize understanding "the customer" and... see more
Material Type: Online Course
Author: Prof. Drazen Prelec
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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About this material:
Editor Review avg: 5 rating
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Comparing Response-Rates of 2 Samples

This is a simple calculator that can be used to determine the difference between response rates in two samples. After you... see more
Material Type: Simulation
Author: DBMarketing.com
Date Added: Aug 24, 2004 Date Modified: Aug 24, 2004
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About this material:
Editor Review avg: 3 rating
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Essentials of Marketing Research

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the relevant... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jan 19, 2012
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Editor Review avg: 5 rating
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Essentials of Marketing Research: Exercises

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1. Introduction to... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 12, 2011 Date Modified: Jan 12, 2011
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About this material:
Editor Review avg: 5 rating
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Essentials of Marketing Research: Part I

This is a free, online textbook offered by Book Boon.  The field of marketing has experienced unprecedented developments in... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jan 19, 2012
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Editor Review avg: 5 rating
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