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MERLOT II






        

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Materials 11 - 20 shown of 53 results

Survey Design

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more
Material Type: Reference Material
Author: Creative Research Systems
Date Added: Aug 24, 2004 Date Modified: Jan 04, 2012
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
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globalEDGE Online Module: Developing a Marketing Plan

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more
Material Type: Presentation
Author: globalEDGE
Date Added: Jul 01, 2009 Date Modified: Aug 09, 2013
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Questionnaire Design and Surveys Sampling

Material Type: Presentation
Author: Dr. Hossein Arsham
Date Added: Jan 20, 2002 Date Modified: Dec 07, 2014
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About this material:
Peer review 2.3 rating
Peer Reviews 2.3 rating
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The 1997 Census of Manufacturers

This site contains a great deal of information about the Population as well as the Business Sector. The Census of... see more
Material Type: Simulation
Author: U.S. Government
Date Added: Mar 03, 2000 Date Modified: May 05, 2007
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
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Marketing Research Articles

Material Type: Collection
Author: Madhu Viswanathan
Date Added: Dec 02, 2001 Date Modified: Jan 04, 2011
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About this material:
Peer review 2.8 rating
Peer Reviews 2.8 rating
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15.822 Strategic Marketing Measurement

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more
Material Type: Online Course
Author: Prof. Drazen Prelec
Date Added: Jun 09, 2011 Date Modified: Mar 04, 2013
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About this material:
Peer review 2.75 rating
Peer Reviews 2.75 rating
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Calculating the Required Sample-Size

This is a simple calculator to determine sample size. One needs to input response rate expected, allowed percentage error,... see more
Material Type: Simulation
Author: DB-Marketing.com
Date Added: Aug 24, 2004 Date Modified: Jun 24, 2005
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About this material:
Peer review 2.5 rating
Peer Reviews 2.5 rating
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An introduction to Business Research Methods

''This revised edition of the textbook not only provides an in-depth introduction to the field of business research for... see more
Material Type: Open Textbook
Author: Sue Greener, Joe Martelli
Date Added: Feb 24, 2015 Date Modified: Mar 08, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Competitive Intelligence Assessor

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more
Material Type: Tutorial
Author: Center for Advantage
Date Added: Aug 24, 2004 Date Modified: Jun 27, 2008
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Conjoint Analysis Samples

Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Feb 14, 2002 Date Modified: Jul 06, 2004
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Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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