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MERLOT II






        

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Materials 11 - 20 shown of 53 results

Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Aug 27, 2014
Peer Review for material titled "Forecasting for Educators"
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Survey Design

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more
Material Type: Reference Material
Author: Creative Research Systems
Date Added: Aug 24, 2004 Date Modified: Jan 04, 2012
Peer Review for material titled "Survey Design"
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
User Rating (not rated)
Discussion (none)
Personal Collections (6)
Learning Exercises (none)
Accessibility Info (none)

globalEDGE Online Module: Developing a Marketing Plan

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more
Material Type: Presentation
Author: globalEDGE
Date Added: Jul 01, 2009 Date Modified: Aug 09, 2013
Peer Review for material titled "globalEDGE Online Module: Developing a Marketing Plan"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

The 1997 Census of Manufacturers

This site contains a great deal of information about the Population as well as the Business Sector. The Census of... see more
Material Type: Simulation
Author: U.S. Government
Date Added: Mar 03, 2000 Date Modified: May 05, 2007
Peer Review for material titled "The 1997 Census of Manufacturers"
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (1)
Accessibility Info (none)

Questionnaire Design and Surveys Sampling

The site contains techniques and computer codes for questionnaire design, surveys sampling, and analysis.
Material Type: Presentation
Author: Dr. Hossein Arsham
Date Added: Jan 20, 2002 Date Modified: Jan 04, 2012
Peer Review for material titled "Questionnaire Design and Surveys Sampling"
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About this material:
Peer review 2.3 rating
Peer Reviews 2.3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (12)
Learning Exercises (none)
Accessibility Info (none)

Marketing Research Articles

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by topic.
Material Type: Collection
Author: Madhu Viswanathan
Date Added: Dec 02, 2001 Date Modified: Jan 04, 2011
Peer Review for material titled "Marketing Research Articles"
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About this material:
Peer review 2.8 rating
Peer Reviews 2.8 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

15.822 Strategic Marketing Measurement

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more
Material Type: Online Course
Author: Prof. Drazen Prelec
Date Added: Jun 09, 2011 Date Modified: Mar 04, 2013
Peer Review for material titled "15.822 Strategic Marketing Measurement"
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About this material:
Peer review 2.75 rating
Peer Reviews 2.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Calculating the Required Sample-Size

This is a simple calculator to determine sample size. One needs to input response rate expected, allowed percentage error,... see more
Material Type: Simulation
Author: DB-Marketing.com
Date Added: Aug 24, 2004 Date Modified: Jun 24, 2005
Peer Review for material titled "Calculating the Required Sample-Size"
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About this material:
Peer review 2.5 rating
Peer Reviews 2.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Competitive Intelligence Assessor

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more
Material Type: Tutorial
Author: Center for Advantage
Date Added: Aug 24, 2004 Date Modified: Jun 27, 2008
Peer Review for material titled "Competitive Intelligence Assessor"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Conjoint Analysis Samples

Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Feb 14, 2002 Date Modified: Jul 06, 2004
Peer Review for material titled "Conjoint Analysis Samples"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
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