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MERLOT II






        

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Materials 11 - 20 shown of 82 results

IKEA. JIT in Services

Ikea has become one of the most well-known and well-valued companies in the world. Part of this success is, without a doubt,... see more
Material Type: Case Study
Author: Jose Luis Fernández, Daisy Escobar
Date Added: Jul 14, 2009 Date Modified: Mar 29, 2011
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About this material:
Peer Reviews 4 rating
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Ecommerce at Yunnan Lucky Air

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more
Material Type: Case Study
Author: Inaki Berenguer
Date Added: Jan 27, 2009 Date Modified: Mar 20, 2014
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About this material:
Peer Reviews 4.75 rating
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Iberia Airlines

This interactive case presents the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines... see more
Material Type: Case Study
Author: María del Rosario Silva
Date Added: Aug 23, 2010 Date Modified: Jul 05, 2011
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About this material:
Peer Reviews 4.75 rating
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Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: Dec 20, 2013
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About this material:
Peer Reviews 4.75 rating
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Brazilians Working with Americans

Cultural case studies featuring American and Brazilian executives who speak  openly about their experiences working... see more
Material Type: Case Study
Author: Orlando Kelm, Mary Risner
Date Added: Feb 12, 2007 Date Modified: May 13, 2014
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About this material:
Peer Reviews 4.5 rating
User Rating 3 user rating
Discussion (1 Comment)
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JIT process

Interacitve case Study comprised of a dynamic comparison of the pull-push processes and a virtual guide of the Ford plant in... see more
Material Type: Case Study
Author: José Luis Fernández
Date Added: Jul 14, 2009 Date Modified: Jun 01, 2010
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About this material:
Peer Reviews 4.5 rating
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Novartis, commercial strategy for success

This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy... see more
Material Type: Case Study
Author: Teresa Serra, Claire Bastien
Date Added: Aug 23, 2010 Date Modified: Jun 02, 2011
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About this material:
Peer Reviews 4.5 rating
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100+ Case Studies: Social Media Marketing Examples

A reference for case studies and ideas about brands using social media.
Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Jul 03, 2013
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About this material:
Peer Reviews 4.25 rating
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XBox Let´s play!

Interactive case study that analyses the strategy used by Microsoft to enter the video game industry by launching a new games... see more
Material Type: Case Study
Author: David B. Allen
Date Added: Jul 14, 2009 Date Modified: May 03, 2011
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About this material:
Peer Reviews 3.25 rating
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Dell Online Case Assignment

This is a case assignment on Dell for a graduate business strategy class. There are questions provided but the major... see more
Material Type: Case Study
Author: Joel Steckel
Date Added: Mar 19, 2003 Date Modified: Jan 30, 2004
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About this material:
Peer Reviews 3 rating
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