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Materials 11 - 20 shown of 75 results

Marketing and Advertising Case Studies

This site is that of a consulting firm. However, they have a number of examples of case studies with problems their... see more
Material Type: Case Study
Author: Give to Get
Date Added: Aug 24, 2004 Date Modified: Mar 02, 2015
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Peer review 4 rating
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The Branding of Polaroid

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 -... see more
Material Type: Case Study
Author: Paul Giambarba
Date Added: Aug 25, 2004 Date Modified: May 28, 2010
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Peer review 4 rating
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Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the... see more
Material Type: Case Study
Author: The Centre for Tobacco Control Research
Date Added: Jul 27, 2004 Date Modified: Jun 24, 2008
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Ecommerce at Yunnan Lucky Air

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more
Material Type: Case Study
Author: Inaki Berenguer
Date Added: Jan 27, 2009 Date Modified: Mar 20, 2014
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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SunPower: Focused on the Future of Solar Power

"SunPower designed, manufactured and delivered high efficiency solar electric technology worldwide." This "case describes the... see more
Material Type: Case Study
Author: Rebecca Henderson
Date Added: Jan 27, 2009 Date Modified: Sep 17, 2014
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Short Cases for International Marketing

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided as... see more
Material Type: Case Study
Author: Susan P. Douglas
Date Added: Mar 19, 2003 Date Modified: Oct 28, 2010
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Marks & Spencer: A Case Study in International Retailing

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the... see more
Material Type: Case Study
Author: Ilan Alon
Date Added: Sep 11, 2002 Date Modified: Apr 28, 2009
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Peer review 3.6 rating
Peer Reviews 3.6 rating
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The Hummer Marketing Case

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information on... see more
Material Type: Case Study
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Oct 05, 2006
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Peer review 3.6 rating
Peer Reviews 3.6 rating
User review 1 average rating
User Rating 1 user rating
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Market Failure Lesson Plan

This Bized site provides a lesson plan based around the topic of genetically modified crops and the issue of market failure. ... see more
Material Type: Case Study
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jun 28, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Wal-Mart Case Assignment

This is a case on Wal-Mart for a graduate strategy class. In addition to the questions posed in the module, there are links... see more
Material Type: Case Study
Author: Joel Steckel
Date Added: Mar 19, 2003 Date Modified: Oct 26, 2010
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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