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MERLOT II






        

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Materials 11 - 20 shown of 117 results

Readings on Services Marketing

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Mar 01, 2005
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About this material:
Peer review 4.4 rating
Peer Reviews 4.4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Business Ethics Cases

This webpage from the Institute for Global Ethics has several links to cases that concern Business Ethics. Each short case... see more
Material Type: Collection
Author: Institute for Global Ethics
Date Added: Dec 12, 2001 Date Modified: Feb 12, 2009
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About this material:
Peer review 4.3 rating
Peer Reviews 4.3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
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Cases for the Entrepreneurship Class

This site contains six cases or actually stories of successful entrepreneurs. Questions for discussion are also provided. ... see more
Material Type: Collection
Author: The Consortium for Entrepreneurship Education
Date Added: Apr 25, 2001 Date Modified: Jan 06, 2012
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
Accessibility Info (none)

Medicine and Madison Avenue

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the... see more
Material Type: Collection
Author: Nancy Tomes
Date Added: Oct 23, 2002 Date Modified: Jun 05, 2008
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

The Economics of Seinfeld

This website associates short clips from the Seinfield show to economic concepts.  The authors suggest, "It is the simplicity... see more
Material Type: Collection
Author: Alan Grant, George Lesica, Linda Ghent
Date Added: Apr 20, 2011 Date Modified: May 13, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
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Accessibility Info (none)

Articles About Advertising Slogans

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are provided.
Material Type: Collection
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: May 17, 2006
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About this material:
Peer review 3.9 rating
Peer Reviews 3.9 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
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Ethics and Responsibility: Methods, Models and Theories

This site contains an alphabetical listing of various methods, models and theories regarding ethics and responsibility. Each... see more
Material Type: Collection
Author: Jaap H.M. de Jonge
Date Added: Oct 19, 2005 Date Modified: Apr 06, 2014
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Aug 27, 2014
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
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Case Studies for Strategic Management

This site contains 16 case studies that can be used in a Strategic Management class. The cases are in pdf format. No... see more
Material Type: Collection
Author: Dr. William Boulton
Date Added: Aug 27, 2005 Date Modified: Mar 13, 2014
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Country Based Search Engines

This is a good resource for doing research on individual countries. An alphabetical listing of countries is provided and... see more
Material Type: Collection
Author: Phil Bradley
Date Added: Sep 14, 2002 Date Modified: Jul 08, 2010
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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