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Materials 11 - 20 shown of 24 results

Public Relations

This is a free course offered by the Saylor Foundation.'Effective public relations skills are essential to so much of the... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Jan 23, 2013 Date Modified: Jul 09, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Writing for Mass Media

This is a free course offered by the Saylor Foundation.'The purpose of this course is to teach you the basic principles of... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Feb 06, 2013 Date Modified: Mar 03, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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15.810 Marketing Management

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with... see more
Material Type: Online Course
Author: Prof. Duncan Simester
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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15.812 Marketing Management

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires.... see more
Material Type: Online Course
Author: Prof. Shane Frederick
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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15.818 Pricing

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics... see more
Material Type: Online Course
Author: Prof. Catherine Tucker
Date Added: Jun 09, 2011 Date Modified: Jul 10, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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15.821 Listening to the Customer

The 15.821 and 15.822 Sequence Marketing research may be divided into methods that emphasize understanding "the customer" and... see more
Material Type: Online Course
Author: Prof. Drazen Prelec
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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15.840 Special Seminar in Marketing: Marketing Management

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and... see more
Material Type: Online Course
Author: Prof. Dan Ariely Prof. Michael Norton
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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15.965 Technology Strategy for System Design and Management (MIT)

This course provides you with a framework to understand the structure and dynamics of high-tech businesses, together with an... see more
Material Type: Online Course
Author: Michael Davies
Date Added: Aug 06, 2014 Date Modified: Aug 19, 2014
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21A.336 Marketing, Microchips and McDonalds: Debating Globalization

Everyday we are bombarded with the word "global" and encouraged to see globalization as the quintessential transformation of... see more
Material Type: Online Course
Author: Prof. Christine Walley
Date Added: Jun 09, 2011 Date Modified: Jun 09, 2011
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Advertising and Promotion

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Jan 27, 2012 Date Modified: Aug 16, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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