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MERLOT II






        

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Materials 11 - 20 shown of 25 results

Advertising Project Reference LIB740

Students read propaganda techniques (taken from a book)and use them to design an advertising brochure (from an interactive... see more
Material Type: Presentation
Author: Unknown
Date Added: Jul 01, 2008 Date Modified: Jul 01, 2008
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Editor Review avg: 3.5 rating
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Art,Copy

Art, Copy traces the legacy of groundbreaking artists working in advertising, a field often looked down on as cheap and... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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Editor Review avg: 3 rating
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Changing Images of Women in Ads

This Goodyear tire commercial from the 1970s warns that safe tires are especially important when a womans at the wheel. The... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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Editor Review avg: 5 rating
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Changing Marketing Priorities During a Recession

Super Bowl ad sales hit a record high this year, at a time when most companies are scaling back marketing expenditures. The... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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Editor Review avg: 5 rating
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Choosing Advertising Mediums

This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy to... see more
Material Type: Presentation
Author: Adams Media
Date Added: Aug 09, 2005 Date Modified: Aug 09, 2005
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Editor Review avg: 3 rating
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Creating Suitable Ads for Changing Audiences

In this clip from The Flintstones, which illustrates an early use of product placement, the characters enthusiastically... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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Editor Review avg: 5 rating
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Generating Customer Anticipation without Advertising

Apples history of introducing innovative gadgets creates evangelical customers and eliminates the need for official... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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Editor Review avg: 5 rating
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Marketing Mood

This is transcript of a discussion of how the 9/11 terrorist attacks and a declining economy have impacted the world of... see more
Material Type: Presentation
Author: Terence Smith
Date Added: Aug 26, 2004 Date Modified: Aug 26, 2004
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Editor Review avg: 3 rating
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Mass Customization Making Customers Feel This Was Meant for Me

Chris Conley discusses Maslows hierarchy of needs and how businesses, including the hotel industry, have begun to embrace... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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Editor Review avg: 4 rating
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Promotion, Advertising Agencies and the Media

This resource is designed to give a practical understanding of business decision making within the context of promotion. The... see more
Material Type: Presentation
Author: Bized
Date Added: Dec 28, 2005 Date Modified: Jan 05, 2009
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Editor Review avg: 5 rating
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