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Materials 11 - 20 shown of 33 results

IMC Resources

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC), advertising,... see more
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Sep 21, 2001 Date Modified: Jun 28, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Nineteenth Century Advertising

Harper's Weekly was a popular illustrated periodical in 19th century America, with circulation figures regularly topping... see more
Material Type: Reference Material
Author: John Adler
Date Added: Jul 13, 2004 Date Modified: Aug 11, 2010
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Public Service Advertising - Media Facts

This website provides statistics, data and long-term trends compiled by the mass media industry, a glossary of PSA related... see more
Material Type: Reference Material
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Apr 18, 2008
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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The Successful Media Interview

This is an outline for preparation for an interview. Topics included are The Formal Interview, General Interview Guidelines,... see more
Material Type: Reference Material
Author: Robert Marston & Associates
Date Added: May 04, 2002 Date Modified: Mar 31, 2004
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 3 average rating
User Rating 3 user rating
Discussion (1 Comment)
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Ad Access

This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of advertisements... see more
Material Type: Reference Material
Author: Digital Scriptorium
Date Added: Jul 13, 2004 Date Modified: Jul 13, 2004
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Ad Age Data Center

The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department.... see more
Material Type: Reference Material
Author: AdAge.com
Date Added: Jul 13, 2004 Date Modified: May 24, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Ad Basics

This is a commercial site that enables the student to learn to write a best selling brief, create a brand, and position a... see more
Material Type: Reference Material
Author: Steven Lorin McNamara
Date Added: Oct 23, 2002 Date Modified: Jan 06, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Advertising Guidelines

Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small... see more
Material Type: Reference Material
Author: Edmond A. Bruneau
Date Added: May 17, 2001 Date Modified: May 17, 2001
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Advertising Laws

This site contains a brief description of the U.S. laws pertaining to advertising. Each of the laws listed is further... see more
Material Type: Reference Material
Author: BusinessLaw.gov
Date Added: Dec 06, 2001 Date Modified: Apr 24, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 3 average rating
User Rating 3 user rating
Discussion (1 Comment)
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Advertising Personifications - The Inner Doughboy

This is an article that proposes to tell "how an army of admen battle to define and protect the true nature of the Jolly... see more
Material Type: Reference Material
Author: Ruth Shalit
Date Added: May 17, 2001 Date Modified: Mar 08, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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