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MERLOT II






        

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Materials 11 - 20 shown of 58 results

Ecommerce at Yunnan Lucky Air

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more
Material Type: Case Study
Author: Inaki Berenguer
Date Added: Jan 27, 2009 Date Modified: Mar 20, 2014
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Iberia Airlines

This interactive case presents the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines... see more
Material Type: Case Study
Author: María del Rosario Silva
Date Added: Aug 23, 2010 Date Modified: Jul 05, 2011
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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SunPower: Focused on the Future of Solar Power

"SunPower designed, manufactured and delivered high efficiency solar electric technology worldwide." This "case describes the... see more
Material Type: Case Study
Author: Rebecca Henderson
Date Added: Jan 27, 2009 Date Modified: Sep 17, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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JIT process

Interacitve case Study comprised of a dynamic comparison of the pull-push processes and a virtual guide of the Ford plant in... see more
Material Type: Case Study
Author: José Luis Fernández
Date Added: Jul 14, 2009 Date Modified: Jun 01, 2010
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Wal-Mart Case Assignment

This is a case on Wal-Mart for a graduate strategy class. In addition to the questions posed in the module, there are links... see more
Material Type: Case Study
Author: Joel Steckel
Date Added: Mar 19, 2003 Date Modified: Oct 26, 2010
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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In (4)  Bookmark Collections
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DeBeers's Diamond Dilemma

In this case, "the synthetic diamond industry has come on the radar of diamond giant DeBeers as a potential disruptive... see more
Material Type: Case Study
Author: David McAdams
Date Added: Jan 27, 2009 Date Modified: May 04, 2015
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 5 average rating
User Rating 5 user rating
Discussion (2 Comments)
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Eli Lilly: Recreating Drug Discovery for the 21st Century

This case "describes changes facing the structure of the pharmaceutical industry as a result of new science and untenable... see more
Material Type: Case Study
Author: Rebecca Henderson
Date Added: Jan 27, 2009 Date Modified: Sep 17, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Rollover: The Hidden History of the SUV

This site concerns the 2002 Fronline program about the development of the Ford Explorer and the decision by Ford's management... see more
Material Type: Case Study
Author: PBS
Date Added: Aug 27, 2004 Date Modified: Dec 30, 2014
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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XBox Let´s play!

Interactive case study that analyses the strategy used by Microsoft to enter the video game industry by launching a new games... see more
Material Type: Case Study
Author: David B. Allen
Date Added: Jul 14, 2009 Date Modified: May 03, 2011
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
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"Keep Smiling - No One's Going to Die"

In 1999, the House of Commons Health Select Committee obtained access to internal documents from the five main advertising... see more
Material Type: Case Study
Author: Gerard Hastings and Lynn MacFadyen
Date Added: Jul 27, 2004 Date Modified: Mar 06, 2006
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Peer review 3 rating
Peer Reviews 3 rating
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