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Author:
Jerome A. Holst
This website provides a huge collection of advertising slogans, jingles and catchphrases from the past...
Type: Collection
Date Added: Apr 26, 2003
Date Modified: Jan 13, 2012
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Author:
Corinne Hoisington
Movies, links, and slides with assignments on how to use a search engine
Type: Animation
Date Added: Apr 06, 2005
Date Modified: Oct 25, 2012
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Author:
www.KnowledgeDynamics.com
Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution...
Type: Simulation
Date Added: Mar 21, 2001
Date Modified: Feb 14, 2012
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Author:
Robert Owen
This exercise enables the student to develop a routing schedule for the salesperson's territory. ...
Type: Simulation
Date Added: Apr 23, 2000
Date Modified: May 07, 2007
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Author:
Baruch College
Full of excellent educational resources in video format.
Type: Collection
Date Added: Jan 04, 2007
Date Modified: Mar 09, 2013
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Author:
Tom Novak
This site presents two different interactive exercises using conjoint analysis, designing a movie...
Type: Tutorial
Date Added: Jun 20, 2001
Date Modified: Sep 09, 2009
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Author:
Theresa Flaherty
This site contains details for a class exercise in product packaging. The primary learning objective is...
Type: Drill and Practice
Date Added: Oct 07, 2002
Date Modified: Apr 17, 2013
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Author:
Katherine Neer
This site provides some background on product placement in movies and television. There are a number of...
Type: Tutorial
Date Added: Oct 02, 2004
Date Modified: Jun 19, 2012
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Author:
Interbrand
This is Business Week's listing of the top 100 brands. An explanation is provided for how the list was...
Type: Reference Material
Date Added: Jul 27, 2004
Date Modified: Apr 27, 2011
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Author:
Jim Riley
This is a brief case study regarding Innocent Drinks and McDonalds. Innocent is using a trial of...
Type: Case Study
Date Added: Jul 01, 2007
Date Modified: Nov 26, 2012
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