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MERLOT II






        

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Materials 11 - 20 shown of 195 results

Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Principles of Marketing

״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not... see more
Material Type: Open Textbook
Author: John K. (Jeff) Tanner, Mary Anne Raymond
Date Added: Mar 23, 2010 Date Modified: Mar 10, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Advanced Marketing Planning

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more
Material Type: Presentation
Author: Malcolm McDonald
Date Added: Jul 24, 2004 Date Modified: Jul 30, 2011
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Peer review 4.7 rating
Peer Reviews 4.7 rating
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Web Marketing Tutorial & Guide

Several of the major Web Marketing componentsdiscussed in this Web Marketing Tutorial include:search engine optimization,... see more
Material Type: Tutorial
Author: Dave Ingalls
Date Added: Sep 08, 2004 Date Modified: Aug 18, 2009
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Peer review 4.7 rating
Peer Reviews 4.7 rating
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Store Wars: When Walmart Comes to Town

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more
Material Type: Presentation
Author: PBS
Date Added: Nov 15, 2004 Date Modified: Jul 30, 2011
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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All About Branding

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more
Material Type: Reference Material
Author: All About Branding.com
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Break Even Calculator

This is an interactive breakeven calculator. One can input all of the variables and the graph changes to detemine what the... see more
Material Type: Simulation
Author: KJE Computer Solutions, LLC
Date Added: Apr 20, 2002 Date Modified: Apr 29, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Grassroots Marketing

This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 26, 2004 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these... see more
Material Type: Tutorial
Author: Katherine Neer
Date Added: Oct 02, 2004 Date Modified: Jun 19, 2012
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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How to Use a Search Engine

Movies, links, and slides with assignments on how to use a search engine
Material Type: Animation
Author: Corinne Hoisington
Date Added: Apr 06, 2005 Date Modified: Oct 25, 2012
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
User review 3.83 average rating
User Rating 3.83 user rating
Discussion (6 Comments)
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