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MERLOT II






        

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Materials 11 - 20 shown of 655 results

How to Use a Search Engine

Movies, links, and slides with assignments on how to use a search engine
Material Type: Animation
Author: Corinne Hoisington
Date Added: Apr 06, 2005 Date Modified: Oct 25, 2012
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
User review 3.83 average rating
User Rating 3.83 user rating
Discussion (6 Comments)
Personal Collections (32)
Learning Exercises (1)
Accessibility Info (none)

BricksOrClicks Channel Conflict Simulation

Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used in... see more
Material Type: Simulation
Author: www.KnowledgeDynamics.com
Date Added: Mar 21, 2001 Date Modified: Feb 14, 2012
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About this material:
Peer review 4.33 rating
Peer Reviews 4.33 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (14)
Learning Exercises (none)
Accessibility Info (none)

Introduction to Social Networking Methods

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text relies... see more
Material Type: Open Textbook
Author: other contributors, see text, Mark Riddle, Robert A. Hanneman
Date Added: Dec 01, 2008 Date Modified: May 19, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (none)

Allied Standard Brands

This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to print... see more
Material Type: Simulation
Author: Robert Owen
Date Added: Apr 23, 2000 Date Modified: May 07, 2007
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About this material:
Peer review 4.67 rating
Peer Reviews 4.67 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (1)
Accessibility Info (none)

Baruch College Digital Media Library

Full of excellent educational resources in video format.
Material Type: Collection
Author: Baruch College
Date Added: Jan 04, 2007 Date Modified: Aug 10, 2013
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (10)
Learning Exercises (none)
Accessibility Info (none)

Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Dec 19, 2008 Date Modified: Apr 22, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (11)
Learning Exercises (none)
Accessibility Info (1)

Evaluating Product Packaging Using the VIEW Model

This site contains details for a class exercise in product packaging. The primary learning objective is to achieve higher... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: Apr 17, 2013
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (8)
Learning Exercises (none)
Accessibility Info (none)

How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these... see more
Material Type: Tutorial
Author: Katherine Neer
Date Added: Oct 02, 2004 Date Modified: Jun 19, 2012
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (1)
Accessibility Info (none)

Interbrand: Creating and Managing Brand Value

This is Business Week's listing of the top 100 brands. An explanation is provided for how the list was calculated. Then,... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Jul 27, 2004 Date Modified: Apr 27, 2011
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: Nov 26, 2012
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)
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