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MERLOT II






        

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Materials 11 - 20 shown of 152 results

How to Teach the Google Online Marketing Challenge

Resources for facilitating the teaching of courses that incorporate the Google Online Marketing Challenge.
Material Type: Reference Material
Author: Theresa Clarke
Date Added: Jun 04, 2012 Date Modified: Sep 13, 2013
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Entorno del Marketing

Es un material comlementario al capítulo introductorio de Ventajas Competitivas
Material Type: Reference Material
Author: Philip Kotler
Date Added: Jan 13, 2012 Date Modified: Jan 13, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Ventaja Competitiva

El texto contiene en formato PDF, la definición y la descripción del concepto de Ventaja Competitiva y su aplicación en el... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jan 13, 2012 Date Modified: Jan 13, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Teacher-Friendly Experiential Learning Projects Reference Guide for Marketing Educators

This reference guide has been prepared as a reference for the 2011 Society for Marketing Advances Conference special session,... see more
Material Type: Reference Material
Author: Sandra Utt, Leslie Kendrick, William Madway, Marilyn Lavin, Katie Matthew
Date Added: Nov 11, 2011 Date Modified: Aug 15, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Commercials and Webcasts that illustrate Advertising Principles

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good value. see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Oct 18, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Lecture Slides for Persuasive Advertising

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Oct 18, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Creating Ads

A collection of resources on how to create ads. 
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jun 10, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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כמה נמוך אפשר לרדת...? : דימוי הנשים בפרסומות בישראל

על האופן בו נשים מוצגות בפרסום, וההשלכות שיש לכך על חיינו.
Material Type: Reference Material
Author: נעמה אהרונוביץ
Date Added: Nov 17, 2010 Date Modified: Nov 17, 2010
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Reviewed by members of Editorial board for inclusion in MERLOT.
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מאמא עוף – מתכון לעוף שיכול להיגמר אחרת

המאמר דן בהשפעה הרבה שיש לפרסומות על קיבוע סטראוטיפים, פגיעה בדימוי הנשי, וגילויים של אלימות כלפי נשים.
Material Type: Reference Material
Author: עירית סורק
Date Added: Nov 17, 2010 Date Modified: Nov 17, 2010
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Reviewed by members of Editorial board for inclusion in MERLOT.
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סופרמרקטים מקוונים

מידע על סופרמרקטים מקוונים - קניית מוצרים באמצעות האינטרנט: הסיבות לרתיעה מהזמנה מקוונת של מצרכי מזון ותמונת המצב בישראל... see more
Material Type: Reference Material
Author: ליאור עילם
Date Added: Nov 17, 2010 Date Modified: Nov 17, 2010
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