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Author:
R.G. Chapman
This site provides links to a series of articles concerning Supply Chain Management. Some of the articles...
Type: Collection
Date Added: Sep 13, 2002
Date Modified: Jan 26, 2009
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Author:
Madhu Viswanathan
This is a collection of links to articles that are used in a Marketing Research class. The articles are...
Type: Collection
Date Added: Dec 02, 2001
Date Modified: Jan 04, 2011
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Author:
Unknown
This site is dedicated to direct marketing, teaching direct marketing, and providing resources for...
Type: Collection
Date Added: Jul 02, 2008
Date Modified: Apr 14, 2010
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Author:
R.G. Chapman
This site provides links to a series of articles concerning Advertising or Promotion. Some of the...
Type: Collection
Date Added: Sep 13, 2002
Date Modified: Jul 09, 2011
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Author:
Jim Novo
This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a...
Type: Collection
Date Added: Apr 22, 2003
Date Modified: May 02, 2006
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Author:
R.G. Chapman
This site provides links to a series of articles concerning Performance Evaluation. Some of the articles...
Type: Collection
Date Added: Sep 13, 2002
Date Modified: Nov 25, 2008
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Author:
Library of Congress
This site includes links to various issues concerning Coca Cola's advertising. There are actual videos...
Type: Collection
Date Added: Apr 28, 2002
Date Modified: Jun 13, 2011
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Author:
Through the Loop Consulting Ltd
This is a collection of useful articles on branding strategy from the team at Henley Management Centre,...
Type: Collection
Date Added: Apr 28, 2002
Date Modified: Jan 02, 2007
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Author:
Chrsitophe M-A Bechellaoui et Anne Parmentelot
Collection complète de cours de marketing.247 pages décomposées en 38 Chapitres : Des bases du Marketing...
Type: Collection
Date Added: Nov 03, 2005
Date Modified: May 19, 2011
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Author:
R.G. Chapman
This site provides links to a series of articles concerning Distribution and Retailing. Some of the...
Type: Collection
Date Added: Sep 13, 2002
Date Modified: Feb 19, 2003
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