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MERLOT II






        

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Materials 21 - 30 shown of 151 results

Green Marketing

This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more
Material Type: Reference Material
Author: J. Ottman Consulting, inc.
Date Added: Jul 26, 2004 Date Modified: Feb 25, 2010
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About this material:
Peer Reviews 4.25 rating
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Marketing Environment Unit for Introductory Marketing

Information about the marketing environment for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Sep 18, 2013
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About this material:
Peer Reviews 4.25 rating
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Product Unit for Introductory Marketing

Information about products for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Sep 18, 2013
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About this material:
Peer Reviews 4.25 rating
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Marketing Lesson Plans, PowerPoint Presentations, and Mind Maps

The resources include lesson plan/s, presentations to introduce a topic area on PowerPoint and as a mind map and activities... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 12, 2004 Date Modified: Dec 13, 2013
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About this material:
Peer Reviews 4.1 rating
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Personal Collections (5)
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An Internet Tour for Market Research

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data collection... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Nov 04, 2006 Date Modified: Dec 29, 2007
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About this material:
Peer Reviews 4 rating
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B2B Marketing Plan

An outline, description, and steps to develop a B2B marketing plan to facilitate an exchange with a business enterprise... see more
Material Type: Reference Material
Author: Irvine Clarke
Date Added: Sep 21, 2001 Date Modified: Jun 08, 2006
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About this material:
Peer Reviews 4 rating
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Creativity in marketing communication

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more
Material Type: Reference Material
Author: Teresa Serra, Juan Luis MartĂ­nez
Date Added: Feb 09, 2009 Date Modified: Jul 11, 2011
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About this material:
Peer Reviews 5 rating
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Culture and Globalization

This rich site by the Center for Strategic and International explores some of the especially sensitive and subtle issues... see more
Material Type: Reference Material
Author: Center for Strategic and International Studies
Date Added: Sep 02, 2005 Date Modified: Jun 01, 2010
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About this material:
Peer Reviews 4 rating
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Digital Marketing Tools

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of... see more
Material Type: Reference Material
Author: Manuel A. Alonso
Date Added: Feb 09, 2009 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4 rating
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Personal Collections (4)
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Is Big Brother in Your Grocery Cart?

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket loyalty... see more
Material Type: Reference Material
Author: Consumers Against Supermarket Privacy Invasion and Numbering
Date Added: Jul 14, 2004 Date Modified: Jun 02, 2011
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About this material:
Peer Reviews 4 rating
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